Summary
Dissemination Profile


Description of the project or program
Project name: Project WOW: Walk the Ozarks to Wellness
Funding: NIDDK
Timeframe: May 2002 - April 2006
Keywords: physical activity, walking, community-based research
Primary aim: To increase physical activity, primarily walking, in 6 communities in Southeast Missouri
Implementing agencies: adults living in rural communities
Intended audience : general population of adults
The anticipated availability of products or processes is: December 2006
The primary objective of the dissemination effort is to: Increase use of evidence-based program

There are secondary objectives of the dissemination effort: n/a

The secondary objective(s) of the dissemination effort is/are to :


Description of the product(s)

Product 1
The nature of this product: New program

The primary users are:
--Public health practitioners (e.g., governmental public health)


The effectiveness/quality of this product will be evaluated prior to dissemination using: Quasi-experimental study.

Description how the product is innovative:
Project WOW uses a community-based participatory approach to implement and evaluate a multi-level physical activity program. Interventions include tailored newsletters (individual level), health care provider counseling and walking groups (interpersonal level), trail events, media releases and contests (community level). Inventions are implemented simultaneously and evaluated using telephone surveys, trail use counters and HbA1c data collection.

The product will be available for dissemination in: December 2006.

The product will be disseminated by:
--Journals

--Presentations (scientific or community)

--Website/interactive CD


Plans are in place to document details of program implementation.

Description of the evaluation of the dissemination:
Tracking of accepted publications and presentations (and if cited by others?). Also, can track website hits and inquiries.

Resources needed for the dissemination:
--Funding

--People

--Skills


All these resources are available: No

Ownership issues are involved: Not sure