Advertising & PR
Every year, SLU students participate in the National Student Advertising Competition in which they produce a professionally bound integrated marketing communications plan and present it to a mock client. In 2011, SLU students in the ad competition produced a mock campaign for Nissan. Below are three print ads from the marketing plan. The plan includes many other media components in addition to a thorough analysis of the thinking behind the campaign which can be downloaded in its entirety here.