- Undergraduate Program
Advertising and Public Relations
Advertising and public relations may be regarded as global and economic forces, as well as important forms of social and cultural representation.
In this concentration, students will develop the professional skills used by advertising and PR practitioners, including the critical-thinking and strategic-development expertise necessary for effective campaign creation and implementation. In addition, they will also become familiar with the uses of theory that guide various advertising and public-relations campaigns. Finally, students will learn to critically examine these fields as important indicators of cultural attitudes and ideologies.
Students will have the opportunity to learn from experienced instructors and to network with industry professionals through the National Student Advertising Competition and the Public Relations Student Society of America.
This concentration can lead to careers within the commercial, political and nonprofit sectors, including:
||Public Affairs Officer
|Health Communication Specialist
|Political Communication Director
||Alumni, Donor, Investor Media Relations|
|Sales Promotion||Community Relations Coordinator|
In addition to the Communication core requirements (13 hours), students in this concentration take:
Writing (3 hours)
2100 Journalism: Newswriting
Foundations (6 hours)
3600 Public Relations Principles & Practices --or-- 3700 Advertising Principles & Practices AND
3610 Writing for Public Relations --or-- 3710 Advertising Writing and Production
Production (6 hours)
Any two courses designated as Production/Technology courses may be taken to fulfill this requirement.
Research/Applications (3 hours)
Choose one of the following:
4600 Integrated Communication Campaigns
4700 Advertising Research and Strategic Planning
An additional six hours may be taken from any of the classes in the communication curriculum.
Download the full Communication program curriculum.