Saint Louis University

Advertising and Public Relations

Advertising and public relations may be regarded as global and economic forces, as well as important forms of social and cultural representation.

In this concentration, students will develop the professional skills used by advertising and PR practitioners, including the critical-thinking and strategic-development expertise necessary for effective campaign creation and implementation. In addition, they will also become familiar with the uses of theory that guide various advertising and public-relations campaigns. Finally, students will learn to critically examine these fields as important indicators of cultural attitudes and ideologies.

Students will have the opportunity to learn from experienced instructors and to network with industry professionals through the National Student Ad Competition and the Public Relations Student Society of America.



This concentration can lead to careers within the commercial, political and non-profit sectors, including:


Public Relations

Advertising Executive
Public Affairs Officer
Health Communication Specialist
Communication Director
Political Communications Director
Alumni, Donor, Investor Media Relations 
Sales Promotion Community Relations Coordinator






Concentration Requirements 

In addition to the Communication core requirements (16 hours), students in this concentration take:

Writing  (6 hours)

2100 Newswriting  
And choose one of the following:

3610 Writing for Public Relations (3600 & 2100 prereq)
3710 Advertising Writing & Production (3700 & 2100 prereq)

Foundations  (3 hours)
Choose one of the following:

3600 Public Relations Principles & Practices
3700 Advertising Principles & Practices 

Production Practices & Applications (6 hours) 

Any two courses designated as a Production/Technology course may be taken to fulfill this requirement.

Research/Applications (3 hours)

Choose one of the following:
4600  Integrated Communication Campaigns (3600 prereq)
4700 Advertising Research and Strategic Planning (3700 prereq)


 An additional six hours may be taken from any of the classes in the communication curriculum.
Download the full Communication program curriculum

Learn More

For more information about the Advertising and Public Relations concentration, contact Dr. Ju or Dr. Lee.

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