Saint Louis University

I2P - Idea To Product


I2P LogoIdea To Product ® is an international competition with branches in Asia and Europe as well as several campuses in the United States.  The program is based at the University of Texas at Austin.  It is a three-tiered idea competition beginning at the campus level, then the two-state level, and on to the global forum. This year will be our seventh year hosting I2P for universities in Missouri and Illinois. Over the years, 15 universities and over 450 students have participated in the Missouri/Illinois I2P competition. Please refer to the left-hand menu and click on each year for a listing of the top-placed ideas.

Idea to Product is a unique academic competition looking at ideas at their earliest stage. I2P only requires a two-page submission, done according to a strict format, outlining an idea for a product or service and its market. This approach makes it possible for people across the campus to develop and present ideas, obtain feedback, and start the process of invention commercialization and venture creation.

I2P is open to all graduate and undergraduate students, and multidisciplinary teams are encouraged.  Although winners receive cash prizes, the greater benefit is the opportunity for participants to receive substantial feedback on their early stage ideas. I2P offers the larger technology and financial communities the opportunity to get an early view of new ideas, thereby jump-starting the development process.

2013-2014 Competition Information


We appreciate the support and sponsorship for this year's Idea to Product competition from various organizations.  The Coleman Foundation has supported entrepreneurship endeavors at Saint Louis University since 1990.  The Foundation supports educational institutions offering entrepreneurship education across the country.

The Kern Entrepreneurship Education Network (KEEN) is committed to supporting strategic causes in our world, the end results for which we may not see in our lifetime.  The programs they support enrich the lives of the next generation of Americans, enabling them to become tomorrow's leaders and innovators.     

The Regional Commerce and Growth Association (RCGA) has also been a sponsor and supporter of I2P over the years.  In addition, Wells Fargo has contributed towards entrepreneurship education through I2P.

Other sponsors include various Saint Louis University departments such as the Office of the Vice President for Research and Administration, the Billiken Angel Network program, the John Cook School of Business, and the Parks College of Engineering, Aviation & Technology.


First Level Competition:

Saint Louis University's first round of two-page idea submissions are due on or before Thursday, September 26, 2013.  Ideas are screened and the teams with the best proposals are invited to expand their submissions (5 pages maximum) which are due on or before October 25, 2013. Presentations are made to blue-ribbon panels on November 8-9, 2013, where teams receive feedback on their ideas and winning ideas are selected.

All submissions must be in pdf format without names and university affiliation so they can be judged on an impartial basis.  Your contact information will be on the application required with the submission.  Please email the application and submission to

For a SLU I2P Application and I2P SLU Competition Guidelines, please click here.


Second Level Competition:

The I2P MO-IL Regional Competition will be held at Saint Louis University on April 4-5, 2014 for the states of Missouri and Illinois. One or more winners of the regional competition may be invited to the 2014 Global I2P Competition during the fall 2014.

Each university and college in the bi-state region is entitled to submit a total of five ideas.  

For 2014, the I2P Competition will take place on Friday-Saturday, April 4-5.

The two page submission must be submitted by February 17 and the five page submission by March 27. Please follow the I2P MO-IL Semi-Final and Final Competition Guidelines for this process. 

Along with your submission, please complete an application listing team members and contact information.

Please click here for a copy of the Competition Guidelines, the MO-IL I2P Application and a copy of a sample five page submission.

For additional information or to become involved, please contact:

  • Jerome A. Katz, (; Coleman Professorship in Entrepreneurship, John Cook School of Business
  • Tim Hayden (; Director, Center for Entrepreneurship

Saint Louis University
John Cook School of Business
3674 Lindell Blvd.
St. Louis, MO 63108

Jeanne Rhodes, Administrative Assistant,

I2P is a registered trademark of the University of Texas at Austin.


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