This guide identifies resources for Marketing found primarily in the Reference Department of Pius XII Memorial Library. Call numbers pertain to locations within Pius XII Memorial Library. This guide is not comprehensive; rather it should be supplemented with several other guides for Pius Library such as International Marketing and International Business.
 

Advertising || Brand Information || Demographics and Consumer Information
Forecasts || Market Share || Statistical Resources || World Wide Web Sites
Indexing and Abstracting Services || Dictionaries || Finding Books
 

Advertising Age
     http://www.adage.com
AdAge.com is the website of Advertising Age and contains advertising industry news, analysis, and special features. AdAge Data Center provides industry data such as national leading advertisers, circulation rankings, top global ad markets, etc. Advertising Age is also available full-text in ABI/Inform Complete and Business Source Premier.

Advertising World
     http://advertising.utexas.edu/world/
Extensive directory of advertising and marketing links, organized by subject from the University of Texas - Austin.

Adweek
     http://www.adweek.com
Adweek.com is the website of Adweek and contains headlines, critiques of current ad campaigns, and industry reports.  Full-text available in ABI/Inform Complete and Business Source Premier.

Broadcasting and Cable Yearbook
     Ref. HE 8689 .B77
Provides radio, television and cable market statistics including rankings, and listings of DMAs (Designated Market Areas).

Mediamark Research
     Ask at Reference desk for current CD-ROM
This product cross-tabulates media exposure with product usage and demographic characteristics.

LexisNexis The Advertising Red Books Advertisers Business Classifications
     Ref. HF 5805 .S7 on Index Table 1
Provides information on more than 14,000 companies that spend a minimum of $200,000 on advertising per year.

LexisNexis The Advertising Red Books Agencies
     Ref. HF 5805 .S72 on Index Table 1
This guide lists the top ad agencies in the country and provides basic directory information including a listing of each agency's major accounts. Indexed by agency name and geographic location.

Standard Rate and Data Services (SRDS)
      A multi-volume set of information sources for advertising purposes.  Includes information on circulation, advertising rates, radio and television, and other media.

Business Publication Advertising Source
     Ref. HF 5905 .S723
In 3 parts: U.S. Business publications, U.S. Healthcare publications, International publications

Consumer Magazine Advertising Source
     Ref. HF 5905 .S725

Radio Advertising Source
     Ref. HF 5905 .S74

TV and Cable Source
     Ref. HF 5905 .S745

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Brandchannel.com
     http://www.brandchannel.com
Offers profiles of brands, academic papers, book reviews, and a schedule of industry conferences.

Brands and Their Companies
     Ref. T 223 .V4 A25
Volume 1 lists 426,000 consumer brands alphabetically by brand name. A description of the product and the manufacturer or distributor is given. Volume 2 contains a directory of company listings.

Companies and Their Brands
     Ref. T 223 .V4 A253
Lists the 110,000 manufacturers or distributors and the brands they represent.

Encyclopedia of Consumer Brands
     Ref. HF 5415.3 .E527
Indexes, in three volumes, brand and/or product histories, marketing strategies, advertising information, key competitors and contact information for nearly 600 of the most popular brands in America.

World's Most Valuable Brands
    http://www.finfacts.com/brands.htm
Lists 100 global brands that have a value greater than $1 billion according to a survey by Interbrand and Business Week.

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American Demographics
     HB 3505 .A66
American Demographics magazine is a unique and indispensable marketing resource that monthly provides analysis of trends, issues, and events that are shaping and reshaping consumer markets. Available full-text in ABI/Inform Complete and Business Source Premier.

Consumer Expenditure Survey
     http://www.bls.gov/cex/
The Bureau of Labor Statistics collects information from American consumers (families and single consumers) on their buying habits (expenditures), income, and characteristics. The strength of the survey is that it allows data users to relate the expenditures and income of consumers to the characteristics of those consumers.

Demographics USA County Edition
     Ref. HF 5437 .S8 on Index Table 1
Consists of over 1,500 pages of maps and demographic, economic and commercial/industrial estimates. Also, projections are provided for major categories such as population, household, and retail sales.

Euromonitor publishes the following volumes, which provide marketing and consumer statistics for various countries and regions. Current edition on Index Table 1.

Country Data:

European Marketing Data and Statistics	Ref. HA 1107 .E83
International Marketing Data and Statistics	Ref. HA 42 .I56
Asian Marketing Data and Statistics	Ref. HF 5415.12 .A8 A85
Latin America Marketing Data and Statistics	Ref. HF 5415.12 .L29 L38
World Economic Factbook	Ref. HC 59.15 .W67

Lifestyle Data:

World Consumer Income and Expenditure Patterns	Ref. HC 79.I5 W6782
World Consumer Lifestyles Databook: Key Trends	Ref. HF 5415.32 .W67

Market Data:

Consumer USA	Ref. HC 101 .C744
Consumer Latin America	Ref. HC 130 .C6 C67
Consumer Asia	Ref. HC 411 .C66
Consumer Europe	Ref. Oversized HD 7022 .C68
Consumer Eastern Europe	Ref. HC 244 .C66
Consumer International	Ref. HC 79 .C6 C636
Consumer Middle East	Ref. HC 415.15 .Z9 C6
Consumer China	Ref. HC 427.92 .C66
European Marketing Forecasts	Ref. HC 240 .A1 E8584
International Marketing Forecasts	Ref. HF 5410 .I58
Global Market Share Planner	Ref. Oversized HD 2757.15 .G56

Industry Directories:

World Food Marketing Directory	Ref. TX 341 .W67
World Drinks Marketing Directory	Ref. HD 9348 .A1 W67
World Cosmetics and Toiletries Marketing Directory	Ref. HD 9970.5 .C67 W67
World Retail Directory and Sourcebook	Ref. HF 5428 .W67
World Retail Data and Statistics	Ref. HF 5429 .W675

Information Source Directories:

World Directory of Marketing Information Sources

Ref. HF 5415.124 .W67

 
Lifestyle Market Analyst
     Ref. HF 5415.33 .U6 L54
Section 1 provides data for geographic markets, both on general demographics (age, income, etc.) and on lifestyles (proportion of households with people interested in gardening, etc.).  Section 2 provides demographic data on those identified with a particular lifestyle group.  Section 3 provides demographic and lifestyle data on individual consumer market segments (e.g., 35- to 44-year-olds with $50,000-$74,999 income). Section 4 provides a comprehensive list of consumer magazines and direct mail lists classifications targeted to each lifestyle profile.

New Strategist Publications
     Current edition on Index Table 1
A series of books that takes data from the federal government and figures percent distribution, percentage point change, and other useful and thought provoking calculations.

American Consumers Series (this series sums up the U.S. population)

American Attitudes: Who Thinks What about the Issues that Shape Our Lives
Ref. HN 90 .P8 M58

American Generations: Who They Are. How They Live. What They Think.
Ref. HC 110 .C6 M545

American Marketplace: Demographics and Spending Patterns
Ref. HA 203 .A635

American Men: Who They Are and How They Live
Ref. HQ 1090.3 .A457

American Women: Who They Are and How They Live
Ref. HQ 1421 .A486

Americans and Their Homes: Demographics of Homeownership
Ref. HD 7287.82 .U6 R87

Americans at Play: Demographics of Outdoor Recreation and Travel
Ref. GV 191.4 .W45

Best of Health: Demographics of Health Care Consumers
Ref. RA 445 .W45

Demographics of the U.S. : Trends and Projections
Ref. HB 849.49 .R875

Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans and Whites
Ref. E 184 .A1 R78

American Money Series (who has money and what they do with it)

Access to Money Income in the United States
Ref. HC 110 .I5 A34

Access to Poverty in the United States
Ref. HC 110 .I5 A35

American Incomes: Demographics of Who Has Money
Ref. HC 110 .I5 O43

Best Customers: Demographics of Consumer Demand
Ref. HC 110 .C6 B47

Household Spending: Who Spends How Much on What
Ref. HC 110 .C6 O35

American Generations Series (popular guides to the ages)

Wise Up to Teens
Ref.HF 5415.32 .Z65

The Millennials: Americans Under Age 25
Ref.HQ 796 .M55

Generation X: Americans aged 18 to 24
Ref.HC 110 .C6 M544

The Baby Boom: Americans Aged 35 to 54
Ref.HN 60 .R87

Americans 55 and Older: A Changing Market
Ref.HQ 1064 .U5 A6455

 
Rand McNally Commercial Atlas and Marketing Guide
     Ref. G 1019 .R36 (Atlas Case)
The atlas brings together the most current economic and geographic information.

Community Sourcebook of Zip Code Demographics
     Ref. HA 203 .S66 on Index Table 1
Organized by residential and business sections. Residential data includes population, age, income, buying power, housing, and socioeconomic profiles. Business section shows the number of employees and the number of firms in the top industry for each zip code.

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International Marketing Forecasts
     Ref. HF 5410 .I58 on Index Table 1
Provides forecasts up to ten years into the future for both socio-economic data and market size data.  Covers 52 different countries.

Standard and Poor's Industry Surveys
     Ref. HC 106.6 .S74 at Reference Desk
Recent developments, industry basics, industry trends, company data and industry References are provided for 52 different industries.

U.S. Market Trends and Forecasts
     Ref. HC 106.82 U86 on Index Table 1
Uses graphic representations to provide an overview and projection for almost 400 markets.  Graphics include market size, market sector and market share data. This source uses SIC codes.

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Business Rankings Annual
     Ref. HG 4050 .B88 on Index Table 1
A collection of "top ten" lists, compiled from newspapers, periodicals, statistical annuals and other publications.  Arranged alphabetically by subject, with an index by company name.

Market Share Reporter
     Ref. HF 5410 .M35 on Index Table 1
Compiles market share data on companies, products, and services.  Covers private as well as public companies.  

Global Market Share Planner
     Ref. O'size HD 2757.15 .G56 on Index Table 1
Lists market shares in 15 consumer sectors across 30 countries.  Includes world rankings, regional rankings, and country-by-country rankings.

World Market Share Reporter
     Ref. HF 5410 .W67 on Index Table 1
Same as Market Share Reporter, but with an international emphasis.

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Any resource indicating remote access is a subscription resource and available remotely only to SLU students, faculty and Staff.

LexisNexis Statistical  (1973- ).  In-library and remote access.
The Federal Service of Statistical Universe consists of American Statistical Index (ASI) indexing and abstracting from 1973- .  Full text for more than 800 U.S. government statistical publications is available from 1995-.  Provides links from ASI entries to federal government Web sites with indexed publication's full text.

Statistical Reference Index (SRI)  (Annual).
     Ref. Z7554 .U5 S65 on East Index Wall
Indexes statistical information produced by state governments and private organizations.  Pius Library owns the SRI microfiche collection.

U.S. Census Bureau
    http://www.census.gov
Statistics on demographic, economic, social and other aspects of the economy and society.  

World Directory of Marketing Information Resources
     Ref. HF 5415.124 .W67 on Index Table 1
Lists the contact information - Internet address, phone, mail address, etc. of key business research organizations in 200 countries.

World Retail Data and Statistics
     Ref. HF 5429 .W675 on Index Table 1
Provides statistics, trends, country snapshots as well as consumer spending for 52 countries worldwide.

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ASSOCIATIONS:  SELECTED  SITES

AAF:  American Advertising Federation
     http://www.aaf.org
"Unifying voice of advertising."

Association for Consumer Research (ACR)
     http://www.acrweb.org
Their mission is "to foster interaction among researchers who are interested in consumer behavior regardless of whether they study consumers from an academic, industry or public policy perspective."  (text from site 7/31/04)

DMA:  Direct Marketing Association
     http://www.the-dma.org
This site is designed to help direct and interactive marketers succeed.

MarketingPower.com
     http://www.marketingpower.com/
Brought to you by the American Marketing Association this site offers job postings, articles, and best marketing practices. Access to most of the content requires free registration.

MISCELLANEOUS SITES

ADLAW
     http://www.adlaw.com
A virtual library on the subject of advertising, marketing, and promotion law from Reed, Smith, Hall, Dickler LLP.

Ad*Access
     http://scriptorium.lib.duke.edu/adaccess/
Presents images and database information for more than 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.  Concentrates on five main subject areas:  Radio, Television, Transportation, Beauty and Hygiene, and World War II from Duke University's John W. Hartman Center for Sales, Advertising, and Marketing History.

Advertising Quotes
     http://advertising.utexas.edu/research/quotes/index.asp
Quotations about advertising, ad people, and other aspects of business, by famous and not-so-famous people from Department of Advertising, University of Texas at Austin.

KnowThis.com
     http://knowthis.com/
This site is a collection of the best and most substantive links on all major areas of marketing.  Key topic areas include: promotion & advertising; careers in marketing; Internet marketing; market research; global marketing; selling & sales management; and more.

St. Louis Business Journal
     http://stlouis.bizjournals.com/stlouis/

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Dictionary of Terminology:  Advertising
     http://advertising.utexas.edu/research/terms/index.asp
From the Department of Advertising at the University of Texas - Austin.

Baker, Michael John.   The IEBM Encyclopedia of Marketing.  London:  International Thomson Business, 1999.
     Ref. HF 5412 .I32 1999

The Blackwell Encyclopedic Dictionary of Marketing, edited by Barbara R. Lewis and Dale Littler.  Cambridge, MA.:  Blackwell Business, 1997.
     Ref. HD 30.15 .B463 1997 vol.4

Imber, Jane.  Dictionary of Marketing Terms.  3rd ed. Hauppauge, NY:  Barron's, 2000.
     Ref. HF 5803 .T56 2000

Koschnick, Wolfgang J.  Dictionary of Marketing.  Aldershot, Hants, England; Brookfield, VT:  Gower, 1995.
     Ref. HF 5415 .K615 1995

Marketing Dictionary
     http://www.buseco.monash.edu.au/depts/mkt/dictionary/index.php
From Monash University Department of Marketing faculty member Don Bradmore.

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ABI/INFORM Complete.  1971- .  ProQuest.  In-library and remote access.
Indexes and abstracts from more than 2,500 journals and trade publications in all areas of business and management, many with an international focus.  Full text is available for more than 2000 of the publications.

Business Source Premier. 1965-   EBSCOHost. In-library and remote access.
Updated daily. Indexes and abstracts 350 of the most important scholarly business journals. In addition, it includes indexing, abstracting and full text for 1,103 peer-reviewed journals, 2,364 trade journals and business magazines, 1,217 country economic reports, 3,146 industry reports and yearbooks, and 528 market research reports.

LexisNexis Academic.  Dates Vary. LexisNexis  In-library and remote access.
Updated continuously.  Covers news, business and legal information.  Excellent for news and company information.

Business & Company Resource Center.   1980- .  Gale.  In-library and remote access.
Updated daily except Sunday. Indexes approximately 1,000 business journals and trade/industry publications as well as 200,000 full-text company directory profiles and more than 50,000 full-text investment reports.  Approximately half of the journals and trade/industry publications are full text.  Also includes brief industry profiles, company histories, company financial statements, performance ratings, rankings, product and brand listings and association listings.

Business Periodicals Index.  1958-2001.
     Ref. Z 7164 .C81 B983
Updated monthly, with annual cumulations.  A print subject index to approximately 350 periodicals in all areas of business.

EconLit.  1969- .  SilverPlatter.  In-library and remote access.
Updated monthly.  Produced by the American Economic Association, this is the major index for locating literature in economics.  It is the electronic equivalent of Journal of Economic Literature (Ref. HB1 .J6), Index of Economic Articles in Journals & Collective Volumes (Ref.  Z7164.E2 I45) and Cambridge University Press Abstracts of Working Papers in Economics.  Indexes worldwide literature on economics from books, working papers, collective volumes and more than 300 major economics journals.

PAIS International.  1972- .  Cambridge Scientific Abstracts.  In-library and remote access.
Updated monthly.  Produced by the Public Affairs Information Service, this database indexes and abstracts books, journal articles, conference proceedings, reports, pamphlets, and government documents covering topics that are or may become the subject of legislation.  Subject areas include economic, political, and social issues, public administration, law, business and political science.  More than 1,600 journals published worldwide in English, French, German, Italian, Portuguese or Spanish are selectively indexed each year.

St. Louis Post-Dispatch.  1988- . NewsBank. In-library and remote access.
Updated daily.  Access to archival articles back to 1988.  Go to the St. Louis Post-Dispatch Web site for late-breaking news and articles available only on their Web site.  Another point of access for this newspaper is LexisNexis Academic.   For articles between 1975 and 1987, use St. Louis Post-Dispatch Index (East Index Wall)

The Wall Street Journal (Eastern edition).  1984- .  ProQuest.  In-library and remote access.
Updated daily.  This U.S. newspaper "is the financial newspaper of record.  It offers in-depth coverage of national and international finance as well as first-rate coverage of hard news" (text from site).  Indexing, abstracting and full text is available from 1984 forward.

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Search the Saint Louis University Libraries Catalog, the SLU electronic library catalog, and MOBIUS, the Missouri Union Catalog, by author, title, keywords, author-title, subject, etc.  Use in the library or by remote access.  The Saint Louis University Libraries Catalog is available from Pius Library's Home Page.  Tip:  Always search Saint Louis University first.  If needed item(s) is/are not found, extend the search to MOBIUS.

SOME RELEVANT SUBJECT HEADINGS:

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