The purposes of this policy are:
- To help ensure a consistent public image of Saint Louis University
- To secure the best advertising rates and garner value-added programming across the University
- To implement a process that ensure that best practices are exercised
This policy applies to all Saint Louis University units.
All University advertising purchases will be coordinated with the University marketing and communications department. This includes all forms of paid and free advertising, including print (newspaper, magazine, etc.), broadcast (radio and television), Web and social media, billboards, direct mail, movie theatre screens and signage. The University marketing and communications department has the sole authority to execute all advertising commitments and contracts and has the responsibility to ensure that consistent University design and copy standards are met. Contact Mary Ann Grillo, director of University marketing, for more information on University advertising, and Sarah Gladson, director of marketing for SLUCare, School of Medicine or Cancer Center advertising.
The University marketing and communications department is available to assist any unit in the University in developing an integrated marketing communications plan. Early involvement in this process can save time during execution phases such as advertising.
Proposed advertisements and accompanying information should be submitted to the University marketing and communications department as far in advance of the planned advertising as possible. It is strongly suggested that ads are requested at least two weeks before the artwork due date. The University marketing and communications department will attempt to provide faster turnaround when dictated by deadlines.
Advertising by Outside Companies
All proposed uses of the Saint Louis University name and/or logo in advertising by outside companies should be coordinated with the University marketing and communications department. (Example: Architectural firm wants to use a picture of a SLU building and SLU logo in an advertisement they will place in a trade journal.)
Promotional items (clothing, mugs, golf balls, etc.) imprinted with the University name and/or logo (includes University, Billiken and SLUCare logos) should follow University logo guidelines.
Promotional items intended for resale should be manufactured by a vendor approved by Collegiate Licensing Corporation (CLC). CLC is the entity that coordinates the University's relationship with manufacturers of logo merchandise. Contact Matt Krob, director of University publications and graphic design, for more information on promotional items and CLC.
Print advertisements with a cost of less than $250 annually are exempt from this policy. These advertisements still must comply with University logo and style guidelines. "Free" advertising because of "in-kind" trades is not exempt from this policy unless it is a print ad with a market value less than $250. Advertisements for faculty positions are exempt from the advertisement review process but must adhere to University name, logo, and Affirmative Action/Equal Opportunity guidelines.