Saint Louis University

Guidelines and Policies for Marketing and Communication at SLU

Although Saint Louis University represents more than 13,500 students, 6,000 employees and 119,000 living alumni, we are one brand. That is reflected in the University's marketing materials and its communications, which should speak in a cohesive, compelling voice. The following tools help ensure we do so:

Talking, Writing and Posting About Saint Louis University 

Some of the ways we reflect SLU's brand include:

  • Undergraduate Recruitment Campaigns: "Be a Billiken" 
    Recruitment materials for undergraduate admission, the University viewbook, all use the tagline: "Be a Billiken." This tagline should not be combined with "Higher Purpose. Greater Good." It also should not be used to speak to any audience aside from prospective undergraduate students. For more information on "Be a Billiken" contact Marcom
Higher purpose. Greater good.
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