- Guidelines and Policies
Guidelines and Policies for Marketing and Communication at SLU
Although Saint Louis University represents thousands of people, we are one brand. That is reflected in the University's marketing materials and its communications, which should speak in a cohesive, compelling voice. The following tools help ensure a stronger, more consistent image for the SLU brand.
- Advertising Policy
All advertising purchases must be coordinated by the Division of Marketing and Communications (Marcom).
- URL and Subdomain Policy
All requests for changes to URLs must be approved by Marcom, which monitors the use of "friendly" web addresses.
- Web Content Management Policy
All web-related content must be housed within SLU's official content management system (CMS).
- Logo Guidelines
These guidelines, which also include direction for colors, fonts and photography, should be reviewed before downloading or using any University logo.
- Social Media Guidelines
These best practices should be followed by any faculty or staff member who maintains a social media account representing SLU.
- Writing Style Guide
This guide should be consulted when writing about Saint Louis University.