Although Saint Louis University represents thousands of people, we are one brand. That is reflected in the University's marketing materials and its communications,
which should speak in a cohesive, compelling voice.
The following tools help ensure a stronger, more consistent image for the SLU brand.
- Advertising Policy
All advertising purchases must be coordinated by the Division of Marketing and Communications
- URL and Subdomain Policy
All requests for changes to URLs must be approved by Marcom, which monitors the use
of "friendly" web addresses.
- Web Content Management Policy
All web-related content must be housed within SLU's official content management system
- Logo Guidelines
These guidelines, which also include direction for colors, fonts and photography,
should be reviewed before downloading or using any University logo.
- Social Media Guidelines
These best practices should be followed by any faculty or staff member who maintains
a social media account representing SLU.
- Writing Style Guide
This guide should be consulted when writing about Saint Louis University.