- SLU Brand Identity
"Higher purpose. Greater good"
Key Concepts"Higher purpose. Greater good." is more than just a phrase. It's a reflection of who Saint Louis University is. In it, words reflect deeds. The best way SLU's schools, centers, departments and programs can embody this brand is through the stories they tell about what happens at SLU.
On www.slu.edu, in social media and in written publications, show - don't tell - what sets SLU apart. Need some inspiration? The concepts below are just a few things that set SLU apart and tie into the "Higher purpose. Greater good." brand.
- Pursuing Degrees, Majoring in Impact: Career choice, community impact, service learning,vigorous academics.
- Formation in a World of Information: Diversity, global reach, transformation.
- Shaping St. Louis with Bricks and Mortarboards: 25 years of progress, economic impact, alumni's value to the region, a leading research institution.
- Major Research Center for Self Discovery: Personal and career exploration, journeys (big and small), challenging ideas.
- Core Classes Become Core Values: The Jesuit tradition, ethical values, educating the whole person, service learning.
- Gateway to Explorers, Navigators and Seekers of Truth: The Jesuit mission, SLU's history in St. Louis, leadership.
Showing "Higher Purpose. Greater Good."
Following are just a few concrete examples you can include in written copy about SLU that illustrate "Higher purpose. Greater good."
- Students, faculty and staff members cumulatively complete more than a million hours of community service each year.
- The University has been recognized as a character-building college by The Templeton Guide: Colleges that Encourage Character Development.
- SLU was named to the President's Higher Education Community Service Honor Roll for the sixth consecutive year in 2013. It is the highest federal recognition a school can achieve for its commitment to service-learning and civic engagement.
- SLU's chapter of Alpha Phi Omega, a co-ed service fraternity, is the largest in the nation per capita, as well as one of the biggest student organizations on campus.
- A 2012 economic impact study showed that Saint Louis University is the largest single developer in the Midtown area, with more than $850 million in campus improvements, enhancements and expansions during the past 25 years.
- The new College for Public Health and Social Justice uniquely addresses the health and well being of society's most vulnerable by bring all of the disciplines of public health and social work together.
- The law school's legal clinics provide nearly 40,000 hours of free legal serve annually to the community.
- The John Cook School of Business offers several mission-driven certificate programs, including those in service leadership, sustainable business practices, and corporate ethics and compliance management.
- The Center for World Health and Medicine, inaugurated in 2010, pursues new treatments for neglected diseases such as malaria, river blindness and childhood diarrhea. These initiatives offer promising solutions for diseases that ravage the developing world.
- The Center for Sustainability continues to foster discovery through groundbreaking research with assistance from programs such as the Alberici Fund for Innovation, a $1.5 million commitment to seed cross/interdisciplinary research focused on creating solutions to the urgent sustainability issues facing society.
- SLU's Center for Global Citizenship encourage all students to develop as globally diverse leaders by using modern technology to connect local and international worlds.