- SLU Brand Identity
SLU Writing Style Guide
The department of University marketing and communications has prepared the following guide to style, spelling and usage for Saint Louis University-related names, places, titles, etc.
For general usage rules not addressed here, see the Associated Press Stylebook or the Catholic News Service Stylebook on Religion.
abbreviations Use abbreviations and acronyms only when they are familiar to the audience. Always use the full version on first reference and follow with the abbreviated form or acronym in parentheses. Subsequent references may be the abbreviated form or acronym. Note that some abbreviations could be mistaken for a word.
academic degrees In general, the use of academic degree abbreviations following names is limited to those at the doctoral level (M.D., Ph.D., Ed.D., etc.). Courtesy titles before full names (e.g. Dr.) are preferred and only should be used on first reference. Never use both a courtesy title before a name and a degree abbreviation after a name. Do not use degree or licensure abbreviations that would be meaningless to the audience (LCSW, RPT, etc.). Always set all academic abbreviations off by commas. See bachelor's degree, doctorate and master's degree.
Example: Dr. Jane Smith, professor of nutrition and dietetics, has discovered a new way to aid healthy eating. Smith will release her findings in a future Journal of Nutrition article.
Example: John Doe, J.D., is a law professor at Saint Louis University. Doe tried many big-name, national cases before coming to SLU.
acronyms See abbreviations.
addresses Use the abbreviations Ave., Blvd. and St. only with a numbered address. Spell out and capitalize when part of a formal street name without a number. Lowercase and spell out when use alone or with more than one street name. Always use figures for an address number. Spell out and capitalize First through Ninth when used as street names. Use figures with two letters for 10th and above. Abbreviate compass points used to indicate directional ends of a street or quadrants of a city in a numbered address. Do not abbreviate if the number is omitted. For more information, see states and a list of streets around SLU's campus.
Examples: One Grand Blvd. / Grand Boulevard / 7 Fifth Ave. / 100 21st St. /
Ad Majorem Dei Gloriam The Jesuit motto. The Latin translates to "For the Greater Glory of God." Always place in italics or quotes, never both.
admission See undergraduate admission.
Advanced College Credit Program See 1818 Advanced College Credit Program.
AJCU Association of Jesuit Colleges and Universities. Spell out on first reference. A consortium headquartered in Washington, D.C., of which SLU is a member. For more information or a list of all members, visit www.ajcunet.edu.
alumna One female graduate.
alumnae More than one female graduate.
alumni More than one graduate. All males or males and females collectively.
alumnus One male graduate.
Anheuser-Busch Institute Affiliated with Saint Louis University.
Aquinas Institute of Theology Affiliated with Saint Louis University.
Archive Saint Louis University's yearbook ceased production in 2005. Always place its name in italics or quotes, never both. For information about SLU's historical collection, see University archives.
arena Use Chaifetz Arena on first reference.
Atlantic 10 Conference The athletic conference of which SLU became a member during the 2005-2006 academic year. Atlantic 10 and A-10 are acceptable on second reference. For the full list of members, go to www.atlantic10.com.
Au Bon Pain Dining option in Busch Student Center and Salus Center. Pronounced "OH-bahn PAN."
bachelor's degree See academic degrees.
Barnes & Noble Bookstore Located in Busch Student Center. Use Saint Louis University Barnes & Noble Bookstore on first reference. Note the use of the ampersand.
Bauman-Eberhardt Center Home of the Center for Global Citizenship. Do not use West Pine Gym.
Billiken Sports Center The collective name of all athletic fields and facilities, including Chaifetz Arena, located along Laclede Avenue at Compton Avenue. Robert R. Hermann Stadium is part of this complex but is the name of the soccer stadium only.
Biomedical Engineering Building
BSC Busch Student Center. Use full name on first reference.
boilerplate Standardized language for describing the University. To view the boilerplate, click here.
bookstores The University has two official bookstores -- Saint Louis University Barnes & Noble Bookstore and Saint Louis University Matthews Medical Bookstore. Do not simply say "the bookstore"; be specific as to which you mean.
Busch Student Center Use full name on first reference. Busch Center or BSC are acceptable on second reference.
campuses SLU's two official campuses are St. Louis and Madrid. Do not use "Frost campus," especially with external audiences. If possible, do not differentiate between the northern end of campus and Medical Center; use location instead. Example: The group will meet in Room 101 of Tegeler Hall, 3550 Lindell Blvd.
Cancer Center Officially Saint Louis University Cancer Center. Cancer Center is acceptable on second reference.
capitalization Capitalize all schools, colleges and academic centers: College of Arts and Sciences; School of Medicine; Center for Advanced Dental Education, etc. Do not capitalize if you reverse the order: the law school, the medical school, etc. Departments, divisions and offices should appear in lower case: department of biology, alumni relations office, etc., but note a few natural exceptions: the English department, the American studies department.
Cardinal Glennon Children's Medical Center Affiliated with Saint Louis University. Officially "SSM Cardinal Glennon Children's Medical Center."
Caroline Mall Formerly Caroline Street.
Catholic, Jesuit When describing the religious affiliation of Saint Louis University, use these terms in this order. Proper language also can be found in the University boilerplate.
Center for Global Citizenship
Center for Health Care Ethics
Clemens Hall Part of the Griesedieck Complex.
clock tower Two words, always lowercase.
college Lowercase when it stands alone, even when referring back to a specific college.
College Church See St. Francis Xavier College Church.
College for Public Health and Social Justice Capitalized only when full name is used. Use full name on first reference. Note the "for" rather than "of."
College of Arts and Sciences Capitalized only when full name is used. Use full name on first reference.
College of Education and Public Service Capitalized only when full name is used. Use full name on first reference.
Cook Hall Although the full name of the building is John and Lucy Cook Hall, Cook Hall is acceptable on first reference.
Cross Cultural Center No hyphen between "cross" and "cultural."
cura personalis An Ignatian term meaning a personal concern and respect for others. Always place in italics or quotes, never both.
Daily Newslink Emailed newsletter delivered to faculty and staff five days a week. Works in tandem with SLU Newslink, the online news site for faculty and staff.
Davis-Shaughnessy Hall Although connected to John and Lucy Cook Hall, this building retains its original name. Note the hyphen.
departments See capitalization.
Des Peres Hall One of the two buildings that will house the Center for Global Citizenship.
Desloge Towers Affiliated with Saint Louis University. Located at Saint Louis University Hospital.
doctorate Not doctoral degree. See academic degrees.
Doctors Office Building Note that there is no apostrophe in Doctors. DOB is acceptable on second reference.
Doisy College of Health Sciences Acceptable on first reference. See Edward and Margaret Doisy College of Health Sciences.
Doisy Hall Part of the School of Medicine complex, which also includes Schwitalla Hall and the Caroline Building.
Donor societies: DuBourg Society (recognizes donors who have given $100,000 or more throughout their lives); President's Circle (recognizes donors who give $2,500 or more each year); White Coat Society (recognizes donors who give $2,500 or more each year to any School of Medicine fund); 1818 Society (recognizes alumni and friends who invest in SLU's future through planned gifts); True to SLU Society (recognizes those who give for at least two consecutive years).
Dreiling Marshall Hall Home of the Center for Advanced Dental Education.
DuBourg Hall Located at One Grand Blvd.
Eckelkamp Center for Campus Ministry Campus Ministry is acceptable on second reference.
Edward A. Doisy Research Center
Edward and Margaret Doisy College of Health Sciences Although this is the full name, Doisy College of Health Sciences is acceptable on first reference. Please note that this is not the name of the building where the college is housed. (That is the Allied Health Building.)
Ellen Clark Sculpture Park Located on the northeast corner of the intersection of Grand and Lindell boulevards. Do not refer to as the dog park.
FACHEX Faculty and Staff Children Exchange Program. Use full name on first reference.
Family Development Center Do not use. Now called the Center for Counseling and Family Therapy.
Father Always spell out. Capitalize before a name and use only in a direct quote. Example: "I told Father Sebastian he was a good teacher." The use of a religious order's abbreviation, such as S.J., is preferred.
Flats at 374 Apartment complex at 374 S. Grand Blvd., which SLU manages but does not own. The Flats is acceptable on second reference.
fleur-de-lis Always hyphenate. Note that the plural is fleurs-de-lis.
Frost campus Do not use, especially for external audiences. Original name of the SLU area generally clustered around Grand Boulevard, Lindell Boulevard and Laclede Avenue. No longer identified as a campus distinct from the Medical Center. SLU's two official campuses are St. Louis and Madrid, Spain.
Fusz Hall A residence hall that also is home to the Museum of Contemporary Religious Art.
GIS Lab See Norman J. Stupp GIS Lab.
Grand Center Primarily an arts district, located north of the University.
Grand Forest Apartments
Griesedieck Complex The residence hall complex that comprises Clemens, Walsh and Griesedieck halls.
Griesedieck Hall The tower at the center of the Griesedieck Complex.
Health Sciences Center No longer used to describe the Medical Center.
Health Sciences Education Union
Hermann Stadium See Robert R. Hermann Stadium.
Higher purpose. Greater good. The brand of Saint Louis University. When the phrase is used as a design element, it should appear as follows: Higher purpose. Greater good. When using the concept in prose, it should appear as follows: higher purpose, greater good. (See the final sentence of the University's boilerplate for an example.) When referring to the "Higher purpose. Greater good." branding campaign itself, the tagline should appear in quotation marks.
HSC Unacceptable abbreviation for the Medical Center. Only use Medical Center.
Ignatian A descriptive term for those things of or relating to St. Ignatius Loyola, founder of the Jesuits, or the Jesuit order.
IHS The letters featured on the shield of the both the University seal and logo. They are a monogram of the name Jesus Christ in Greek.
Information Technology Services ITS is acceptable on second reference.
Institute for Biosecurity Part of the School of Public Health.
Institute for Molecular Virology
Institute of International Business See Boeing Institute of International Business.
Institute of Jesuit Sources
ITS The full division name is Information Technology Services. ITS is acceptable on second reference.
Jesuit Hall Residence for Jesuits.
Jesuits Saint Louis University is a Catholic, Jesuit institution, affiliated with the religious order known as the Jesuits or the Society of Jesus.
John Cook School of Business Use full name on first reference. Cook School of Business is acceptable on second reference. When using "business school," do not capitalize.
Kelley Auditorium One of the three underground lecture halls in the science complex behind Busch Student Center. The structure also includes Lee Hall and Baer-Fuller Hall.
Knights Room A room in Pius XII Memorial Library. Note that there is no apostrophe.
Koenig Plaza The mall area surrounded by Macelwane, Monsanto and Shannon halls.
KSLU Radio Saint Louis University's student radio organization. Not broadcast over radio waves, but available via cable on campus. Official call letters are WRTE. More information.
Laclede Houses Three residence halls on Laclede Avenue. Formerly the Language Houses.
Lay Center for Education and the Arts Located in Louisiana, Mo. More information.
Learning Resources Center Use full name on first reference. LRC is acceptable on second reference.
Lewis Annex Part of the Pius XII Memorial Library.
LRC Learning Resources Center. Use full name on first reference.
Madrid Campus Located in Madrid, Spain, it is one of two Saint Louis University campuses. Sometimes known as Saint Louis University in Spain. Also acceptable is SLU-Madrid (note the hyphen).
magis An Ignatian term meaning "a striving for excellence." Always place in italics or quotes, never both.
Marchetti Towers Two residence halls with apartment-style living. Differentiated by the designation "East" or "West." Marchetti Towers East; Marchetti Towers West. Note the capital "E" and "W."
master's degree See academic degrees.
Matthews Medical Bookstore Located in Schwitalla Hall. Use Saint Louis University Matthews Medical Bookstore on first reference.
McDonnell Douglas Hall No hyphen.
Medical Center Formerly known as the Health Sciences Center, the term "Medical Center" describes the area generally clustered around Grand Boulevard and Caroline Street. Consists of the schools of medicine and public health, the Doisy College of Health Sciences, as well as the Center for Advanced Dental Education, the Center for Health Care Ethics and the buildings used by all these units. This is not a distinct campus; SLU's two official campuses are St. Louis and Madrid.
Medical Center Library
Medical Center Stadium
medical school building Lowercase. Preferred term is Schwitalla Hall.
Midtown Area of St. Louis encompassing Grand Center and Saint Louis University. Capitalized.
MOCRA Museum of Contemporary Religious Art. Use full name on first reference.
Morrissey Hall Houses the School of Law.
Museum of Art Officially known as the Saint Louis University Museum of Art (SLUMA).
Museum of Contemporary Religious Art MOCRA is acceptable on second reference.
Nancy McNeir Ring Award Award for an outstanding faculty member as chosen by the members of Alpha Sigma Nu.; last awarded in 2008. "Ring" is part of the name; the award is not a ring.
Newslink See SLU Newslink.
O'Donnell Hall Houses Saint Louis University Museum of Art (SLUMA).
office See capitalization.
Omer Poos Law Library
Orthopaedic Not orthopedic.
Orthopaedic/Rehabilitation Center Affiliated with Saint Louis University. Note the "ae" in "orthopaedic."
Padre Arrupe Hall Building on the Madrid Campus.
Padre Rubio Hall Building on the Madrid Campus.
parking garage Not capitalized unless used with a specific title, e.g. Laclede Parking Garage.
parking lots The University parking lots are named after some of the other U.S. Jesuit schools. For specific names, consult the parking and card services site at www.slu.edu/services/parking/.
Paul C. Reinert, S.J., Clinics for Family and Child Development Umbrella term for three College of Education and Public Service clinics: Early Childhood Language/Literacy Center; Speech-Language-Hearing Clinic; and Center for Counseling and Family Therapy.
PCC President's Coordinating Council. Always spell out on first reference.
Pediatric Research Institute Affiliated with Saint Louis University.
Père Marquette Gallery Located in DuBourg Hall. Note the accent over the first "e" in Pere.
Pius XII Memorial Library Use full name on first reference. Pius Library is appropriate on second reference.
president emeritus Lawrence Biondi, S.J., became the president emeritus of Saint Louis University Sept. 1, 2013.
Pruellage Hall Formerly Notre Dame Hall.
quad The unofficial name of the mall roughly near Pius XII Memorial Library, the Griesedieck Complex and DuBourg Hall. Do not use in official descriptions or locators.
Queen's Daughters Hall Note the use of the apostrophe.
Refectory Hall Located in DuBourg Hall.
Reis Biological Station Located in the eastern Ozarks of Missouri, approximately 100 miles southwest of St. Louis, this facility is operated by the biology department.
Religioni et Bonis Artibus The Latin phrase that appears in the University seal. It translates to "For Religion and the Liberal Arts." Always place in italics or quotes, never both.
religious orders The use of the religious order's abbreviation following a name (like S.J.) is preferred to the use of a title such as Father, Sister, etc. Do not use both a title and the order's abbreviation.
Robert May Hall Formerly the West Locust Lofts.
Robert R. Hermann Stadium Use full name on first reference. Hermann Stadium is acceptable on second reference. Part of the Billiken Sports Center.
room Capitalized only if followed by a number or if part of a proper noun, e.g. Saint Louis Room, Room 39, etc.
SAC Use Staff Advisory Committee on first reference.
Saint Louis Downtown-Parks Airport
Saint Louis Room Not St. Louis Room. Room 300 in Busch Student Center.
Saint Louis University The "Saint" in Saint Louis University is always spelled out, and the entire name of the University is always used on first reference. You may substitute "the University" (note the capital) or "SLU" on second reference.
Saint Louis University Cancer Center Cancer Center is acceptable on second reference.
Saint Louis University Hospital Affiliated with Saint Louis University.
San Ignacio Hall Building on the Madrid Campus.
school Lower case when it stands alone, even when referring back to a specific school.
School for Professional Studies Use full name on first reference. Note the "for" rather than "of."
School of Medicine Use full name on first reference. Capitalized only when full name is used; "medical school."
School of Nursing The name of both the school and the building at 3525 Caroline Mall. When referring to the school, use full name on first reference. Capitalized only when full name is used; "nursing school."
School of Social Work A school within the College for Public Health and Social Justice. Use full name on first reference. Capitalized only when full name is used.
Schwitalla Hall The preferred name for a building in which the School of Medicine is housed. Also known informally as the medical school building.
Scott Hall Shortened name for Joe and Loretta Scott Hall. Acceptable on first reference.
seasons Lowercase winter, spring, summer and fall when describing a season of the year or a specific semester.
service-learning Hyphenated in all cases.
SGA Student Government Association. Use full name on first reference.
Shared Vision The video series that explains the history of the Jesuits. Always place in italics or quotes, never both.
Simon Recreation Center Use full name on first reference. Simon Rec or rec center is appropriate on second reference. Note that the department of campus recreation operates the Simon Rec as well as the Salus Fitness Center and the Medical Center Stadium.
Sister See religious orders.
S.J. Abbreviation for the Society of Jesus. Place after the name of all Jesuit priests or brothers on first reference. Always use periods after the letters and always set off by commas. Do not use with "Father." See religious orders.
SLU Acceptable abbreviation for Saint Louis University on second reference. Always spell out Saint Louis University on first reference.
SLU Arena Do not use. Official name is Chaifetz Arena.
SLUCAP Saint Louis University Community Action Program. Capitalize all letters.
SLUCare The name of the physicians group of Saint Louis University. "SLU" is always capitalized, and "Care" always begins with an uppercase "C" and appears in italics. "SLUCare" is always printed as one word with no space.
SLUMA Saint Louis University Museum of Art. Use only on second reference.
SLU Newslink Online news page for faculty and staff. Works in tandem with the Daily Newslink email newsletter. Newslink is acceptable on second reference.
SLUruba Refers to the pool area just north of the Simon Recreation Center. NOT an official name. Do not use with external audiences.
SLU Stars Two words.
SLU Temps Two words.
Society of Jesus Saint Louis University is a Catholic, Jesuit institution, affiliated with the religious order known as the Jesuits or the Society of Jesus.
SSM Cardinal Glennon Children's Medical Center Affiliated with Saint Louis University. Cardinal Glennon is acceptable on second reference.
states Use Associated Press style for state names in text. See the full list of state abbreviations here. The following eight states never are abbreviated in text: Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah. When using states as part of a mailing address, use postal abbreviations.
St. Francis Xavier College Church The formal name of the church is St. Francis Xavier Church. However insertion of the word "College" is acceptable. Use full name on first reference. College Church is acceptable on second reference.
St. Ignatius Loyola Founder of the Society of Jesus.
streets Use Associated Press style for streets in text; also see addresses. See a list of streets surrounding the Saint Louis University St. Louis campus here.
Student Government Association SGA acceptable on second reference.
Sword of Ignatius Loyola The highest honor for individual achievement given by Saint Louis University.
time element Information for events should be written in this order: time, date, place. When possible, use the day of the week for upcoming events. Example: The group will meet at 3 p.m. Tuesday, Sept. 12, in Room 111 of DuBourg Hall. See a.m. and p.m.
titles Always capitalized when they occur before the name: Associate Professor Tom Jones; Dean Sue Smithers. They are never capitalized when occurring after the name or in no direct relation to a name: Tom Jones, associate professor; the vice president position is open. Also see capitalization.
U. News The University News. Always use full name on first reference. Always place in italics or quotes, never both.
Universitas The alumni magazine of Saint Louis University. Always use the full name; never "UTAS." Always place in italics or quotes, never both.
Universitas Sancti Ludovici The Latin name of Saint Louis University that appears on the University seal. Always place in italics or quotes, never both.
University Always capitalized when it refers to Saint Louis University. Example: "The University's enrollment is up." Lower case when it refers to the generic. Example: "She wants to attend a university." Note that the University's individual schools and colleges are not capitalized when referred to as "the school" or "the college." This capitalization exception applies to University only.
University archives SLU's historical collection of texts and photos is located in Pius XII Memorial Library. For the defunct yearbook, see Archive.
University dining services Known externally as Chartwells.
The University News Always place in italics or quotes, never both.
U.S. Bank Although there are no periods in the logo, note the periods in the name.
Village Apartments Eight apartment-style residence halls: Anderson Hall, Brown Hall, Chan Hall, Donnelly Hall, Eagleton Hall, Fox-Clark Hall, Gunn Hall and C.S. Huh Hall.
Walsh Hall Part of the Griesedieck Complex.
West Pine Mall Formerly West Pine Boulevard. Use "Mall" instead of "Boulevard" as it pertains to the SLU campus.
Where Knowledge Touches Lives Do not use. The University's brand is "Higher Purpose. Greater Good."
Wohl Memorial Institute Affiliated with Saint Louis University.
Wool Center Although the full name is Marvin and Harlene Wool Center, Wool Center is acceptable on first reference.
Wuller Hall Home of the Loyola Center for Campus Ministry.
Xavier Hall Annex The separate building directly west of Xavier Hall on the West Pine Mall.