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- Bachelor of Science in Business Administration with a concentration in Marketing
Overview: Marketing is the profit-generating function of business and focuses on developing and managing strong brands. Marketing develops and tests product concepts, designs merchandising and promotional campaigns, creates and manages customer relationships, collects and analyzes information about the marketplace and creates and carries out the sales plans that build long-term value for the firm.
Curriculum: Our program provides students with the practical skills and training necessary to succeed in professional marketing positions worldwide. In addition, our graduates are both creative in their approach to problem solving with an understanding of human behavior and are knowledgeable about the quantitative aspects of marketing. Activities that bring students into contact with marketing professionals include: guest speakers, practitioner's teaching participation, class projects involving local organizations, and internships with leading corporations including: Anheuser Busch, D'ARCY, Famous Barr, and The GAP. In addition, the department has an established advisory board of marketing professionals that assists in keeping the program up-to-date and relevant.
Faculty: The faculty is at the center of our efforts to provide a high quality and challenging educational experience, with one of the major strengths being that the faculty members are academically prepared in their special field of marketing and have professional experience in a variety of work settings. Therefore, many classes often include the application of theory to real world situations.
Internships:Our urban location provides many internship opportunities, which allow students to gain career-related work experience while applying classroom experiences to practice and students may earn academic credit. Supervised by a representative from the organization and a faculty mentor, students have interned with organizations such as advertising agencies, sports teams, and telecommunication firms.
Careers: A student chapter of the national American Marketing Association provides students with the opportunity to learn about the different career paths in marketing as well as the opportunity to network with marketing professionals. Possible career paths: product manager, international marketing specialist, sports marketer, e-commerce marketer, advertising account executive, public relations.