Marketing

Saint Louis University's Bachelor of Science in Business Administration with a concentration in marketing provides you with the skills needed to effectively promote products and services. You will learn creative problem-solving and gain an understanding of human behavior as it relates to advertising, sales and branding.

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Many of SLU’s graduates go into advertising, market research, product management, public relations and sales.


Major in Marketing

Available through the John Cook School of Business, SLU’s marketing program includes required courses in marketing research, decision models and policy. You'll also study sports marketing, brand management, integrated marketing communications, personal selling, retail management and buyer behavior.

In addition to fulfilling SLU's requirements for the Bachelor of Science in Business Administration degree, you'll take 18 credit hours of coursework beyond “MKT 3000: Introduction to Marketing Management” to complete your concentration in marketing. The program of study involves nine hours of required coursework and nine hours of electives.

Business majors who choose to complete the supporting area in marketing in addition to their chosen concentration must complete “MKT 3000: Introduction to Marketing Management” and 12 credit hours of additional marketing coursework.

Curriculum
  • MKT 4400: Consumer Behavior
  • MKT 4650: Marketing Analytics
  • MKT 4900: Marketing Strategy
  • MKT 3300: Marketing Channels and Distribution Systems
  • MKT 3400: Integrated Marketing Communications
  • MKT 3500: Sports Marketing
  • MKT 3600: Marketing Research
  • MKT 4300: Retail Management
  • MKT 4440: Personal Selling
  • MKT 4450: Sales Management
  • MKT 4550: International Marketing
  • MKT 4600: Brand Management
  • MKT 4910: Marketing Internship
Internships and Careers

SLU students have interned with advertising agencies, sports teams, telecommunication firms and other companies.

A wide range of opportunities exist for people with an undergraduate degree in marketing. Many of SLU’s graduates go into advertising, market research, product management, public relations and sales. Other possible career paths include the fields of personal selling or sales management, international marketing, sports marketing, social media or digital marketing.

Faculty
  • Mark Arnold, Ph.D.
  • Brett Boyle, Ph.D.
  • Brad Carlson, Ph.D.
  • James Fisher, Ph.D.
  • Gail Gilbert, MBA
  • Andrew Kaikati, Ph.D.
  • Ivan Lapuka, Ph.D.

Minor in Marketing

Non-business majors can earn a minor in marketing after completing 18 credit hours of coursework. The nine hours of required coursework include “MKT 3000: Introduction to Marketing Management,” “MKT 3400: Integrated Marketing Communications” and “MKT 4400: Consumer Behavior.”


Student Organization

Join the American Marketing Association 

Through SLU’s student chapter of the national American Marketing Association, students learn about the different career paths in marketing and network with marketing professionals.