Sports Business

Saint Louis University’s sports business program can prepare you for a variety of careers, including front-office management and operations, sports marketing and communication, sponsorship development, licensing and representation.

Sports Business student

Students will have the opportunity to complete an internship within the sports business industry for credit toward their degree.


Major in Sports Business

Offered through the John Cook School of Business, SLU’s sports business program is interdisciplinary and includes courses from the areas of management, marketing, economics, IT management and communication.

SLU’s sports business advisory board includes representatives from major and minor league franchises, major sponsorship organizations, sporting goods manufacturers and sports agencies. 

In addition to fulfilling the requirements for the Bachelor of Science in Business Administration degree, students must complete 18 credit hours of upper-level division coursework in sports business. The program involves nine credit hours of required coursework and nine hours of electives. 

Business majors may complete a supporting area of study in sports business in addition to their chosen area of concentration. Requirements include “MGT 3400: Introduction to Sports Management” and “MGT 4400: Integrated Sports Business Planning.” Students must also take two more upper-level division courses.

Curriculum
  • MGT 3400: Introduction to Sports Management
  • MGT 4400: Integrated Sports Business Planning
  • MKT 3500: Sports Marketing
  • ECON 4500: Sports Economics
  • ITM 3800: Project Management
  • MGT 3301: Negotiations and Conflict Resolution
  • MGT 4401: Legal Issues in Sports and Entertainment
  • MGT 4402: Intercollegiate Athletics Management
  • SPBZ 4910: Sports Business Internship
  • CMM 3080: Sports Communication
Internships and Careers

Students will have the opportunity to complete an internship within the sports business industry for credit toward their degree. Internship opportunities include the St. Louis Cardinals, St. Louis Blues, Gateway Grizzlies, Gateway Motorsports Park and SLU’s athletics department.

Through SLU’s Sports Business Association, you will have the opportunity to work on projects for sports teams, giving you valuable experience.

Possible career paths for people with an undergraduate degree in sports business include sports manager, sports marketer, sports agent, stadium manager, and sports finance professional and accountant.

Faculty
  • Brett Boyle, Ph.D.
  • Anastasios Kaburakis, Ph.D.
  • Brad Carlson, Ph.D.

Minor in Sports Business

This minor provides non-business majors an opportunity to gain specialized knowledge in areas that are critical to success for careers related to the business aspects of sports. It requires 15 credit hours of coursework, including “MGT 3000: Management Theory and Practice,” “MGT 3400: Introduction to Sports Management” and “MGT 4400: Integrated Sports Business Planning.”


Student Organization

Join the Sports Business Association

Students can find ways to get involved outside the classroom with our Sports Business Association, where industry professionals mentor juniors and seniors, and current sports business majors mentor freshmen and sophomores. The program is designed to give students a firsthand glimpse into the industry and provide them with a competitive edge.