Hospitality Industry Advisory Board Members
Frank Viverito makes no secret about it—he has one of the best jobs around. As president of the St. Louis Sports Commission, he lives and breathes sports each day, and he gets to do that in a community heralded as one of America's best sports cities.
Viverito became president of the Sports Commission in 1995. Although he is quick to deflect credit for the Sports Commission's accomplishments, Viverito's guidance, perspective, and personality have very much steered the organization and the region down a path of success. Thanks to the support of the area's fans and business community—along with the Sports Commission's board, members and volunteers—the organization has helped position St. Louis among the nation's premier sports destinations.
Under Viverito's direction, the Sports Commission has been recognized as a leader in its industry and in the community. The National Association of Sports Commissions selected the St. Louis Sports Commission as its "Member of the Year" in 2002 and 2005. Among many other awards the organization has received, the Sports Commission was presented with the Levee Stone Award from The Partnership for Downtown St. Louis in 2005 and was named a "Top 50 Company" by the St. Louis Regional Chamber & Growth Association in 2007. The St. Louis Attractions Association honored Viverito with its 2010 Spirit of St. Louis Hall of Fame award.
A native of New York City, Viverito earned a bachelor's degree at Rutgers University and a master's in sports management from the University of Massachusetts. He began his professional career in minor league baseball, working as the director of marketing and promotions for the Tidewater Tides, the New York Mets' Class AAA affiliate. From 1980-82, he was the sports promotion director at Old Dominion University, where he helped stage the first-ever NCAA Women's Final Four. Viverito came to St. Louis in 1983 and served as the sports promotion director for the University of Missouri-St. Louis. He then managed marketing and promotions for Civic Center Corporation / Busch Stadium from 1984-85. In 1986, Viverito joined the staff of the St. Louis Convention & Visitors Commission, and subsequently became the organization's vice president of public relations and development. He remained with the CVC until 1995, when he became president of the Sports Commission.