Saint Louis University

Strategic communication equals good communication
Effective communication is key more than ever in today's expanding industrial and social media climates. Being able to strategically communicate influentially, both inside and outside an organization, creates excellence within the organization. Having successful public relations and marketing can help uphold a company's reputation among its clientele, consumers and competitors.

Saint Louis University's marketing communications program in Missouri is tailored for working professionals seeking to utilize communication strategies and tactics effectively and positively within their organizations. Students will gain essential communication knowledge in:

  • Public relations
  • Advertising
  • Marketing and sales
  • Intercultural communication
  • Creating persuasive messages
  • Using communication and persuasion practices ethically

Strategic communication – competitive growth
There is constant employment growth as well as continual competition in the strategic communications fields. The popularity of the industry tends to attract more job seekers than there are openings; however, employment outlook looks positive. Employment in advertising and public relations is estimated to increase 8% over the 2008-2018 timeline according to the U.S. Bureau of Labor Statistics. New jobs will also open as the economy continually expands and more products and services needing advertising are created.

Students looking for a flexible, online communication program will discover that Saint Louis University offers relevant knowledge in marketing, public relations, advertising and other key fields of strategic communication.