- The Billiken is used primarily on materials relating to Saint Louis University athletics. However, he is available for use by the entire University community.
- The Billiken's appearance is NEVER modified.
- The Billiken is not to be screened.
- Type is never to be printed over the Billiken.
- The Billiken is not to be stretched or skewed.
- Old versions of the Billiken are NEVER to be used.
- The preferred color for reproduction is PMS 287 blue.
- The Billiken is licensed through the Collegiate Licensing Corp.