The Saint Louis University Integrated Marketing Communications Plan provides a framework and plan for the development and implementation of key marketing communications strategies and tactics that will help drive the University toward the vision of University President Lawrence Biondi, S.J., to have Saint Louis University recognized as the finest Catholic university in the nation.
These strategies and tactics are intended to build equity in the Saint Louis University "brand" and raise awareness with target audiences and stakeholder groups. The plan was developed by the University marketing and communications department with input from a wide range of University groups, as well as information from external sources. It is intended to provide an overall direction for University marketing communications efforts.
The plan does not suggest specific actions for individual schools and colleges; however, marketing efforts of individual units should tie into overall University positioning.