SLU Names New VP to Oversee Enrollment, Retention Management
Saint Louis University has appointed Jay Goff vice president for enrollment and retention management. His appointment follows a national search and is effective Aug. 15.
Goff is the vice provost and dean of enrollment management at Missouri University of Science and Technology in Rolla, Mo., where he is credited for raising the national academic profile of the student body and increasing enrollment by nearly 56 percent, among other milestones for the school.
At SLU, Goff will oversee Undergraduate and Graduate Admission, Student Financial Services, Student Educational Services, International Services and the Office of the Registrar. He will report to Manoj Patankar, Ph.D., vice president for the Frost campus.
“I am thrilled that we have attracted a candidate of Jay’s caliber for this important position,” Patankar said. “Jay is a visionary and collaborative leader who has a real passion for what he does. I’m confident that he’s the right person to lead SLU’s recruitment and retention efforts.”
Goff joined Missouri S&T in 2001 as its first dean of enrollment management. Overall enrollment climbed from 4,626 in 2000 to 7,206 in 2010. The academic quality of incoming students — in terms of ACT and SAT scores — rose to among the upper eight percent of college-bound students in the United States.
During his tenure, Missouri S&T also has experienced a 53-percent increase in qualified admission applicants as well as record numbers of applicants with perfect ACT/SAT scores. Additionally, the campus set new records for recruitment and graduation rates among female, minority and international students.
Goff also worked to improve access for students with greater financial need and forged new partnerships in Asia to expand the school’s international student base. In 2005, student leaders at Missouri S&T recognized Goff for his strong emphasis on student success by awarding him their “Student Advocate” award.
The appointment is a homecoming for Goff, who grew up in the St. Louis area. He said he has always admired and respected Saint Louis University and is excited to join the SLU community.
“During my interactions with campus leaders, I was truly impressed with everyone’s vision for excellence,” he said. “The faculty, administration, staff and students are very engaged and have a strong desire for SLU to continue to rise and to improve on a global level. I wanted to be part of that vision.”
Ellen Harshman, Ph.D., dean of the John Cook School of Business, led the search committee that recommended Goff. She said that members enthusiastically endorsed him for the role.
“We interviewed a number of highly qualified candidates, but Jay was the clear frontrunner,” Harshman said. “Jay is strategic, data-driven and truly understands the current state of higher education enrollment management.”
MORE ABOUT GOFF
Goff is widely respected in the enrollment management community. He is an active member of the American Association of College Registrars and Admissions Officers and has been the national coordinator of AACRAO’s strategic enrollment management conference for four-year colleges and universities since 2009. The Missouri chapter of organization honored his leadership and contributions to the field with a professional service award in 2008.
Goff is a member of the American College Testing (ACT) national education advisory board and the Educational Policy Institute's board of advisers. He also is frequently asked to share his expertise at national and international forums focused on enrollment management strategy and student success. In January, he delivered a keynote address on using data to improve enrollments at UK universities during a conference held in London by the Universities and Colleges Admissions Service (UCAS).
Goff holds undergraduate and graduate degrees in communication studies from Southeast Missouri State University and the University of Kansas, respectively.