CMMK 121 Public Speaking in Organizational Life (3) -- ONLINE
This course promotes principles of effective public speaking and provides opportunities for the development of speaking skills. The course will examine: standards for evaluating personal performance and the performances of others; speeches and presentations required in modern organizations; speaking clearly and persuasively; and effective audience interaction. Students will become familiar with presentation technologies. The knowledge and skills learned will be applied across the entire curriculum.
CMMK 301 Strategic Digital Communication (3) -- ONLINE
Course Prerequisites: CMMK 121. In this course, students will plan and implement online communication strategies designed to meet an organization's goals. This course will take a strategic approach, in which students define the organization's objectives, analyze audiences, select appropriate digital communication channels, create and launch digital content, and evaluate the effectiveness of their efforts. Students will learn basic principles of audience-focused web writing and website content organization, discuss the importance of engaging organizational stakeholders, and gain practical experience with digital media and tools.
CMMK 325 Strategic Communication Across Professional Settings (3) -- ONLINE
Course Prerequisites: CMMK 121. This course addresses the role of integrated corporate communication in achieving an organization's strategic goals. Students will explore internal and external corporate communication functions, formulate communication strategy, choose appropriate communication channels and tactics, and assess the effectiveness of corporate communication. Students will refine communication skills by delivering business and professional presentations appropriate to specific corporate communication functions and settings.
CMMK 350 Ethics in Professional Communication (3) -- ONLINE
Course Prerequisites: CMMK 121, ENGL 190. This course provides an overview of classical and contemporary approaches to communication ethics. The course will closely examine and apply ethical practice in specific professional and organizational situations. Upon completion of the course, students will have a clear comprehension of theoretical and practical methods with which to develop and apply personal guidelines for making ethical communication decisions in business, corporate and organizational contexts.
CMMK 365 Professional Communication Between Cultures (3) -- ONLINE
Course Prerequisites: CMMK 121, ENGL 190. This course explores the role of communication in understanding, accepting, and appreciating cultural differences in professional settings. Students will learn that "culture" can include not only issues of nationality, ethnicity, and race, but also gender, socioeconomic status, age, disability, and many other factors. Students will discuss the many facets of culture, explore the relationship between culture and communication, and apply intercultural communication principles in order to communicate with confidence, empathy, and integrity in professional contexts within a global society.
CMMK 415 Public Relations Principles and Practices (3) -- ONLINE
Course Prerequisites: CMMK 121, ENGL 400. This course surveys the basic concepts and principles in the multifaceted field of public relations. Students will learn about the role and functions of public relations in a global society, including the role of the public relations professional as a liaison between all stakeholders, internal and external. The historical evolution of public relations, career opportunities in the field, and professional, ethical, and legal responsibilities will be discussed.
CMMK 427 Advertising Principles and Practices (3) -- ONLINE
Course Prerequisites: CMMK 121, ENGL 400. This course explores the numerous dimensions of advertising - as a business, a creative communication process, a social phenomenon, and a fundamental ingredient of the free enterprise system. Students will have the opportunity to analyze advertising perspectives, develop marketing and advertising strategies, integrate advertising with other elements of the communications mix, and create advertisements and commercials. Ethics and social responsibility will be emphasized throughout the course.
CMMK 450 Persuasion in Professional Communication (3) -- ONLINE
Course Prerequisites: CMMK 121, ENGL 400. This course explores the theory and practice of persuasion. In addition to the traditional study of public persuasion, students will gain a solid grounding in the principles of social influence and compliance gaining as they apply to interpersonal interaction in professional settings. Students will survey theory and research in the field and apply strategies and techniques of persuasion across professional communication contexts.