- Media Relations
Tips: What to Do When You're Interviewed
Saint Louis University has a good working relationship with the media and strives to be as helpful as possible to reporters.
When reporter calls:
- If you're not available or prepared to speak to a reporter, note the reporter's name, media outlet and phone number.
- If possible, determine the angle and deadline for the story.
- Call the reporter back or say that someone will respond as soon as possible.
- Contact University media relations or Medical Center media relations and provide information as soon as possible.
Tips for television interviews:
- Practice saying your words out loud before interview.
- Check your appearance just before the interview.
- Sit up straight and lean slightly forward.
- Maintain eye contact with the reporter, not the camera.
- Before speaking, smile at the interviewer to establish rapport.
- Modulate voice while speaking.
- If you normally use gestures to complement your expression of ideas, do so.
- Keep answers short; use analogies when appropriate.
- Stay calm and pleasant; maintain an open, friendly face.
- Communicate enthusiasm and involvement in subject.
- Relax and have fun.
Tips for print interviews:
- Be courteous.
- Use short, direct words; avoid jargon.
- Don't speculate or answer hypothetical questions .
- If you don't have information, let the reporter know when it will be available.
- Be respectful of reporters' deadlines; return calls promptly.
- Explain to the reporter if legal or privacy issues prevent you from providing information.
- Extend influence by inviting the reporter to call back for clarification.
- Always return reporters' calls to avoid reporting partial or inaccurate information.