Saint Louis University recently launched its newest online components to the "Be a Billiken" undergraduate recruitment campaign, and current and prospective SLU students already are responding with approval.
Aimed at high school students who are considering attending SLU, the "Be a Billiken" campaign uses the University's beloved mascot to show prospective students that a SLU education is as unique as the Billiken himself. A new batch of videos on BeABilliken.com features many of the University's premier students and showcases the value and breadth of a SLU education in the Jesuit tradition. The new videos have been in rotation since early August, and current and prospective students share these and other SLU items on Twitter and Facebook.
New videos since August include:
- "What Is a Billiken?" which speaks to SLU's uniqueness
- "Be Brilliant," which focuses on SLU's academic rigor
- "Be Prepared," which touts SLU's academic reputation and students' options for the future
- "Be Successful: Seth's Story," which features a successful alumnus
- "Be Here," a student-led tour of St. Louis
Additional videos will be launched throughout the fall, including those that focus on spirituality, admission counselors, student life, service and more.
The comprehensive "Be a Billiken" campaign includes a new yearly viewbook, a targeted microsite, web videos, social media, emails, traditional advertising, and billboards, radio spots and movie theater commercials in targeted cities.
Since the "Be a Billiken" campaign began in 2008, it has been highly effective in attracting potential undergraduate students from both stronghold and expanding markets. The campaign contributed to bringing in one of the largest domestic freshman classes in SLU's history, and it helped achieve an 18% increase in applications.
While the "Be a Billiken" campaign primarily is the result of a strong partnership among enrollment management, student development and marketing and communications, many representatives and departments throughout the University have played key parts in the campaign's development.
SLU's marketing department recently held a celebration at the Saint Louis University Museum of Art for the students, photographers and videographers who have participated in the "Be a Billiken" campaign.