John Cook School of Business Seminar SeriesEvent Details: 12:00 p.m., October 07, John and Lucy Cook Hall, 3674 Lindell Blvd, St. Louis, MO, 63108
The John Cook School of Business Seminar Series will host Nan Yang, Ph.D., as she presents her paper, "Improving Supplier Yield under Knowledge Spillover," on noon Friday, Oct. 7, in room L-27 of the Cook Hall.
Yang is an assistant professor of operations and manufacturing management at Washington University.
Abstract of the study
Improving Supplier Yield under Knowledge Spillover
We study the effect of knowledge spillover on original equipment manufacturers' efforts to improve suppliers' process yield. The OEM manufacturers compete with imperfectly substitutable products, and they share a common component supplier whose production process is subject to random output due to variations in quality or production yield.
We characterize the manufacturers' equilibrium improvement efforts and provide managerial insights on market characteristics that influence the manufacturers' equilibrium improvement efforts. With spillover effect, each manufacturer's feasible strategy set of improvement effort is dependent on the strategy adopted by its competitor, and the set of joint feasible strategies is not a lattice. As such, the existence of equilibrium on improvement effort is not guaranteed. Nevertheless, we are able to characterize sufficient conditions for the existence of the manufacturers' equilibrium improvement efforts with a surrogate game.
From a managerial point of view, we find that, contrary to common wisdom, spillover effect often brings favorable improvement to the manufacturers' expected profits, regardless of whether the manufacturers are asymmetric or symmetric. We also find that manufacturers' improvement efforts typically decline in market competition or market uncertainty, although, paradoxically, both manufacturers benefit from increased spillover effect.
Recent publications by Nan Yang, Ph.D.
"Procurement Strategies with Unreliable Suppliers," Operations Research, Issue Forthcoming, with A. Federgruen, 2010
"Inventory Management with an Exogenous Supply Process," Operations Research, Issue 58(1), 111-129, with A. Muharremoglu, 2010
"Competition Under Generalized Attraction Models: Applications to Quality Competition Under Yield Uncertainty," Management Science, Issue 55(12), 2028-2043, with A. Federgruen, 2009
"Optimal Supply Diversification under General Supply Risks," Operations Research, Issue 57(6), 1451-1468, with A. Federgruen, 2009
"Selecting A Portfolio of Suppliers under Demand and Supply Risks," Operations Research, Issue 56(4), 916-936, with A. Federgruen, 2008