Guidelines for the Use of Institutional Social Media Platforms
II. USE OF INSTITUTIONAL SOCIAL MEDIA PLATFORMS
If you are posting on behalf of the University using social media through a University sponsored account, for business purposes, or as a participant on a University hosted social media platform, you must adhere to the following guidelines and policies in addition to all of the guidelines otherwise mentioned.
Authorization and Notice
If you would like to create an official University social media site for your class, department or program, or post comments, video and other material concerning University related activities to another site, you must first contact and receive prior approval from the appropriate Vice President, Dean or his or her designee. You must also notify Marketing and Communications of such social media sites before establishing a page.
Have a plan to manage content
If you use social media on behalf of the University, either as part of a curriculum or in some other manner in pursuit of the University's mission, it is essential that the content and account be regularly monitored.
All University social media sites must have a specifically assigned full-time University employee appointed to monitor the content of the site.
The name of the responsible employee and his or her contact information must be provided on the site. Departments should consider their message, audiences, and goals for their social media site before establishing a page. Where possible, departments are encouraged to coordinate with other University sites.
Each department or program that maintains an official social media presence must also have a designated person empowered to respond to comments, questions, and otherwise ensure that the content posted to the site (on behalf of the University or by third parties) is consistent with these guidelines. If there is any question about whether it is appropriate to write about certain subjects, or whether it is appropriate to write about a subject in your role at the University ask your department head before you post.
Respect copyright and fair use laws
Be mindful of the copyright and intellectual property rights of others when posting. Unlawful use of another's mark or intellectual property is not acceptable merely because that use occurs on social media. If you are ever in doubt, please refer to the University's Copyright Policy, or contact the Office of the General Counsel for guidance.
Political speech is prohibited
Saint Louis University is a 501(c)(3)tax-exempt organization. As a condition of maintaining its tax exempt status the University is prohibited from intervening in political campaign activities, either directly or indirectly, in support of candidates for any elected public office. The prohibition on political campaign interventions is absolute, covering all uses of University assets and resources.
Employees are strictly prohibited from undertaking political campaign activities at all times in which they are required to render services to the University and when acting as a representative of the University outside of their work. If you make political statements though social media and you have in any way identified yourself as an employee of the University, you must expressly state that you are not speaking on behalf of the University.
Be a good Ambassador
Saint Louis University has many stakeholders who work hard to make the University what it is today and hold the keys to its future. Consider these stakeholders, and the University, when posting on its behalf.
If you communicate online about the University or University related matters use good judgment, disclose your connection to the University and make sure you have all the facts before posting. Strive for accuracy, proofread and spell check; errors and omissions reflect poorly on the University and may have significant consequences.
If you are in error, or have inadvertently omitted pertinent information in your post, acknowledge the error and make corrections quickly and prominently.