You and SLU: A Great Pair

In February 2018, Saint Louis University's annual giving office created a fundraising campaign designed to increase alumni giving and alumni engagement. Donors who gave $60 or more to any SLU fund during the month of February would receive a special-edition pair of SLU socks. 

The entirely digital socks campaign began by asking alumni to vote for a favorite design on Facebook. 

Beginning on Feb. 1, a series of four emails was sent to alumni.

 

The campaign was also supported by multiple boosted Facebook posts.