You and SLU: A Great Pair
In February 2018, Saint Louis University's annual giving office created a fundraising campaign designed to increase alumni giving and alumni engagement. Donors who gave $60 or more to any SLU fund during the month of February would receive a special-edition pair of SLU socks.
The entirely digital socks campaign began by asking alumni to vote for a favorite design on Facebook.
Beginning on Feb. 1, a series of four emails was sent to alumni.
The campaign was also supported by multiple boosted Facebook posts.