Saint Louis University

Vice President for Enrollment and Retention Management


Registar Organization Chart

The Division of Enrollment and Retention Management (ERM) welcomes and retains quality students from the United States and abroad. ERM provides admission guidance, class registration, sound financial aid and scholarship assistance, and creates pathways for student success.

Enrollment and Retention Management Vision

The Division of Enrollment and Retention Management is committed to developing and using global best practices in student enrollment and success.

ERM Fast Facts

  • ERM works to build a SEM culture focused on achieving the University's student profile and success goals in a manner that is consistent with SLU's position as a leading Catholic, Jesuit institution and national research university.
  • ERM currently consists of more than 140 team members supporting over 20 departments and programs.
  • ERM provides updates on the University's progress toward meeting the 2018 Strategic Enrollment Management (SEM) goals.

About Jay W. Goff

Vice President for Enrollment and Retention Management

Jay W. Goff is Vice President for Enrollment and Retention Management at Saint Louis University.

As SLU's chief enrollment officer since August 2011, Vice President Goff oversees Undergraduate and Graduate Admission, Summer Studies, Student Financial Services, Student Educational Services, TRIO programs, International Services, Enrollment Outreach and Territory Development, Pre-College and Access Programs, and the Office of the University Registrar.

With more than 20 years of experience in university enrollment, strategic planning and communication programs, his mission-centric approach has achieved record enrollment, retention, diversity and graduation rates. Goff has focused on building a team-oriented and data-driven division that stresses service-focused student success plans.

Mr. Goff is an active member in the global enrollment management community.  As an active member of the American Association of College Registrars and Admissions Officers (AACRAO) in Washington D.C., he has served as the coordinator of AACRAO's Strategic Enrollment Management (SEM) conference for four-year colleges and universities since 2008. The Missouri AACRAO chapter honored his leadership and contributions to the field with a professional service award in 2008.

Mr. Goff has served as the Missouri representative to the ACT testing services board of directors since 2004 and was a member of ACT's national education advisory board. He is also on the advisory boards of the National Student Clearinghouse and the Educational Policy Institute in Washington D.C. Mr. Goff is frequently asked to share his expertise at national and international forums focused on strategic planning and student success. In 2011, he delivered the keynote address on using data to improve enrollments at UK universities for the University and Colleges Admissions Service Conference in London, England.

Jay Goff
Vice President for Enrollment and Retention Management

Barbara Owens
Sr. Administrative Assistant

Julianne R. Hunter
Business Manager

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