Strategic Enrollment Management (SEM) Governance

Charge

The purpose of the Strategic Enrollment Management Executive Steering Committee (SEMESC) is to discuss, monitor and evaluate all aspects relating to the recruitment, retention, graduation and support of students at Saint Louis University. This committee is an advisory group to the president and the University Strategic Planning Committee. The SEMESC is charged with achieving our institution's desired enrollment in terms of quantity, diversity, quality, persistence and student success.

The committee provides oversight and communication with executive staff regarding core SEM functions that include: 

• Long-term enrollment goal setting
• Integrated marketing and recruiting strategy development
• Securing the approval of strategies through appropriate institutional channels
• Ensuring the execution of retention strategies and services that support a seamless student
• Enrollment cycle, from K-12 outreach to pre-admission of prospective students and post-graduation of enrolled students

A primary function of the committee is to review and evaluate University policies and procedures and to recommend changes consistent with the University's mission, strategic plan goals and the financial necessities of the University.

Meeting Schedule

The SEMESC meets four times each year for two-hours and as needed. The regular schedule is:

• First week of October:  Review fall enrollment and retention achievements, graduating senior satisfaction survey data, and market trends and outline goals for the next fiscal year and the budget planning process.
• Second week of December: Review post-Dec. 1 admission trends, previous year's competitor analysis, retention audit findings, financial aid strategy for new class and pre-college offerings for upcoming summer and prepare final enrollment goals for Board of Trustees.
• Second week of February: Finalize financial aid awarding strategy for March packaging and review fall-to-spring persistence rates and admission trends.
• Second week of May: Review post-May 1 confirmations and housing availability and review updates on marketing plans, new student orientation and pre-college programs.

Membership

• Vice President of Academic Affairs
• Vice President of Student Development
• Chief Financial Officer and Vice President of Business and Finance
• Vice President of University Advancement
• Vice President of Enrollment and Retention Management (Chair) 
• Faculty Senate President
• President of the Student Government Association (SGA)
• Co-chairs of the Recruitment Council (three members), the Retention and Student Success Council (three members) and the Research and Reporting Council (three members), academic deans (three members), academic department chairs (one-to-three members)

Annual Activities

• Aligning enrollment practices with SLU's strategic plan goals, mission and desired student profile.
• Guiding the development of a strategic recruitment plan to include branding and marketing, segmentation of target populations, the establishment of target recruitment territories, and integration with the division of Academic Affairs and the University's strategic plans/goals.
• Aligning recruitment, admissions, orientation, advising and retention practices.
• Utilizing University-based aid to support enrollment goals.
• Reviewing policies, procedures and strategies advanced by the Research and Reporting, Recruitment and Retention and Student Success Councils, along with the associated committees.

Charge

The Recruitment Council (RC) is to make recommendations to the SEM Executive Steering Committee on matters pertaining to student recruitment, admissions, financial aid, and other issues related to recruiting and enrolling the desired student body at SLU. The efforts of this council will focus on developing strategies that will enhance recruitment efforts at the undergraduate and graduate level, for both domestic and international students.

Meeting Schedule

The Recruitment Council holds 90-minute meetings on the second week of each month, excluding January, June and July. A SEM data and research review presentation with Q&A session is scheduled for the third week of each month.

Leadership

The co-chairs will rotate leadership of the council. The lead chair position will rotate in August of each year.

Membership

• Associate Vice President for Graduate Programs (co-chair)
• Dean of Admissions (co-chair)
• Assistant Vice President for Marketing and Communication (co-chair)
• Assistant Vice President and Dean of Students (co-chair)
• Vice President Enrollment and Retention Management
  Academic Dean
• Academic Department Chair
• Director of Housing and Residential Life
• Academic Dean Representative
• Academic Department Chair
• Faculty representatives (two)
• SGA student representative
• GSA student representative
• Coordinator – SFS Scholarship
• Assistant Vice President of Student Affairs – Housing
• Associate Director Athletics for Compliance
• Admissions/Enrollment Data Officer
• Assistant Director Office of Institutional Research
• Director of Student Involvement Center
• Director of Enrollment Management – SLU-Madrid
• Mission and Ministry Representative

Annual Activities

The RC serves in an advisory role to the SEM Executive Steering Committee in the following ways:

• Ongoing analyze enrollment goals and market data.
• Ongoing identify ways to actively involve faculty, students, parents, alumni and staff in the student recruitment process.
• Ongoing recommend recruitment strategies and tactics.

September: Develop plans and events to encourage meaningful connections/engagements between prospective/admitted students and slu faculty/staff by communicating with internal constituents.

October: Review university recruitment objectives, goals and strategies for achieving the appropriate mix of undergraduate and graduate students.

November: Compile and share data regarding the performance and outcomes of recruitment initiatives.

December: Review market data and recommend recruitment goals and strategies to sem executive steering committee.

February: Perform scholarship overview and effectiveness review.

March: Perform international recruitment overview and review.

April: Identify and recommend initiatives to increase diversity among slu’s student population.

May: Receive committee reports and develop annual report.

June: Provide an annual report of the council’s activities and the university’s progress in meeting recruitment goals.

The purpose of the Retention and Student Success Council (RSSC) is to examine issues and challenges of student retention and persistence to graduation. The efforts of this council will focus on assessing plans and actions for the student experience and advancing opportunities that will have a direct impact on students progressing to their second and third year at the University, thereby improving student graduation rates at Saint Louis University.

The RSSC will define Saint Louis University's student retention strategies and persistence solutions consistent with the objectives in SLU's strategic plan.

Meeting Schedule

The Retention and Student Success Council holds 90-minute meetings on the second week of each month, excluding January, June and July. A SEM data and research review presentation with Q&A session is scheduled for the third week of each month.

Leadership

The co-chairs will rotate leadership of the council. The lead chair position will rotate in August of each year.

Membership

Associate Vice President for Undergraduate Education (co-chair)
Assistant Vice President and Director of Student Financial Services (co-chair)
Assistant Vice President for Student Development (co-chair)
Vice President Enrollment and Retention Management
Chair of Faculty Mentoring Committee
Chair of Advising Leadership Committee/Director of Student Success & Academic Support
Academic Dean Representative
Academic Department Chair representative
Faculty Senate representatives (3-6)
Director of Academic Marketing
SGA Student Representative
GSA Student Representative
Director of Academic Services, Athletics
Scholarship Coordinator
Associate Director of Admission
Associate Registrar
Madrid Representative
ESL Program Director
Mission and Ministry Representative
Chair of the University Libraries Student Retention and Success Committee
Research Analyst for Undergraduate Education Office of Institutional Research

Annual Activities

The RSSC serves in an advisory role to the sem executive steering committee in the following ways:

Ongoing: Analyze the potential for resolution given current resources, in partnership with the stakeholders. Identify the stakeholders needed to contribute to the resolution of the persistence barriers.
Recommend potential solutions to identified persistence barriers.

September: Review and share regular reports with the SEM executive steering committee, University strategic planning committee, SEM councils, Faculty Senate, SGA, GSA and Staff Advisory Council.

October: Recommend budget resources and/or reallocations needed to address identified resolutions and resources and/or reallocations.

November: Receive committee updates and review Fall census.

December: Review student success data and assessments with regard to student retention and graduation.

February: Financial aid awarding plan review and spring census review.

March: Identify specific problem areas with regard to student retention and graduation, develop recommendations for addressing problems and request additional reports and/or assessments.

April: Develop and update the research and assessment plan for monitoring and improving student retention and graduation rates.

May: Receive committee updates and develop annual report.

June: Provide an annual report of the council's activities and progress in meeting recruitment targets.

Admissions and Recruitment

• Admission Yield "By the Numbers" Report
• Admissions Comparison Report
• Competitor Analysis: Early Funnel, Pre-Application - ACT
• Dashboard by School and/or Program
• Executive Dashboard Fall Admission Funnel
• Weekly Admission Report

Competitors and Benchmarks

• Competitor Analysis and Enrollment Trends
• Early Funnel, Pre-Application - ACT
• Late Funnel, Admit, Enrolled Elsewhere, National Student Clearinghouse
• Mid Funnel Decision Cycle - FAFSA

Enrollment Plans and Trends

• Academic Program Capacity Analysis Report
• Annual Summer Program Inventory
• Classroom/Lab and Seat Utilization
• Diversity Enrollment Plans
• Early Registration Report
• Five-Year Enrollment Dashboard
• I-20 Weekly Report
• International Geo-market Analysis/Footprint
• National Geo-market Analysis/Footprint
• Summer Program Enrollment Status Update
• Talent Search Annual Progress Report
• TRIO-Student Support Services Annual Progress Report

Financial Aid and Affordability

• Board of Trustees Freshman Net Revenue and Discount Rate Report
• FA Leveraging Strategy Plan
• Financial Aid Distribution
• Noel-Levitz: Enrollment Revenue Modeling System and Yield Leveraging Analysis
• SLU UG Profile by Family Income and Loan Volume

Reputation, Quality and Rankings

• Fact Book
• US News Scorecard

Retention and Student Success

• Graduating Senior Satisfaction Survey
• Graduating Senior Survey: Faculty/Staff Thank You Letter Report
• New Freshman Profile
• New Student Survey
• Non-returning Student Survey
• Student Retention Audit

SEM Reports

• Annual ERM Unit Goals
• ERM Communication Annual Completed Project Review
• ERM Communication Completed Project Review
• ERM Communication Weekly Project Status Update
• Recruitment Council: Activities, Progress and Recommendations Annual Report
• Research and Reporting Council: Activities, Progress and Recommendations Annual Report
• Retention and Student Success Council: Activities, Progress and Recommendations Annual Report
• SEM Plan Update for Executive SEM Committee and Executive Staff Retreat