Giuseppe Emanuele Adamo , Ph.D.

Department of Business and Economics
Marketing

Education

Ph.D. in Business Administration and Marketing, Carlos III University

Research Interests

Consumer Behavior

Publications and Media Placements

Bisignano A., Palermo O., Adamo GE, Dittmar E, Lopez D. Understanding Organizational Methaphors to make sense of Values and of Obligation, international Journal of work organization and emotion. vol. 10, 2019

Adamo, G. E., Ferrari, S., & Gilli, M., (2019). Creativity as a source of differentiation in urban tourism: the case of Torino city. International Journal of Tourism Research. DOI: 10.1002/jtr.2261

Evans, A.I., Adamo, G.E & Czarnecka, B. (2019). European Destination managers’ ambivalence toward the use of shocking advertising. In E. Bigne, and S. Rosengren (Eds.), EAA Advances in Advertising Research, Springer.

López Jiménez D., Adamo G. E. (2018) Notas relativas a la tasa rosa: medidas frente a una actuación eventualmente discriminatoria. Opción, vol. 34, núm. 88, 2018

Adamo G. E.; Dittmar E. C. "Off line brand community dynamics: An empirical study of antecedents and brand consequence of participation". NTUT Journal of Intel. Property Law and Management, vol. 7, núm. 2, pp. 42- 68, 2018.

Adamo G. E and Veltri A. R.; "I management degli eventi", in Ferrari S. (ed.). Event marketing, 251-267, Editorial Wolters Kluwer, Italia, 2018.

Adamo G. E., Charlotte Gaston Breton: Motivations for brand community members to participate in product innovation: the moderating roles of brand relationship and member interaction in AAVV. XXV Congreso Nacional de Marketing. Aemark 2013, ESIC EDITORIAL (2013) ISBN-10: 8473569555 ISBN-13: 978-8473569552

E. Adamo (2013): Handmade tools for measuring customer satisfaction in hotels: designing a questionnaire in "International Case Studies for Hospitality and Tourism Management Students and Trainees" Edited by: E. Ineson, M. Smith, V. Nita. ISBN 978-606-687-010-8

G.E. Adamo and A.R. Veltri (2012): Event Management, in Ferrari S.: "Event Marketing", CEDAM, Verona, Italy, pp. 247-303, ISBN 978-88-13-32647-0

G.E. Adamo (2012): New Form of Hospitality-new challenges!, in International case studies for Hospitality and Tourism Management students and Trainees, Ed.by E. Ineson, M. Smith and V. Nita, Techopress, Iasi.

J.R. Camino and G.E. Adamo (2011): Interaction between the stakeholders and their collective influence on the organization to adopt sustainable strategies in Cases and Readings in Sustainable Marketing: A Strategic Approach to Social Responsibility, edited by Clare D'Souza, Mehdi Taghian and Michael Polonsky Tilde Publishing House: Australia.