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Nicolás Muñoz, Ph.D.


Department of Business and Economics
Business


Education

  • Ph.D., Business and Economics, Pontifical University of Comillas
  • MRes in Business and Economics, ICADE Business School, University of Comillas
  • MBA, IESE Business School, University of Navarra
  • J.D., Commercial Law, University of Navarra

Practice Areas

Business strategy, analysis of business models and business situations in the digital economy.
Digital and Integrated Marketing Management; Brand management in the digital age.
Media management (buy and sell side), communications and media planning, social media, branded content, media effectiveness evaluation.
Digital Innovation and entrepreneurship: product, market and business model coherence.

Publications and Media Placements

Muñoz-Duran, N., (2017) La contribución de las Redes Sociales Online a la construcción de la marca: un modelo de medición basado en el Capital de Marca y su aplicación empírica. Universidad Pontificia de Comillas Madrid, Facultad de Ciencias Económicas y Empresariales.

Muñoz, Subirana and Renart (2006) RFID in June 2005: A fundamental innovation for the retail industry, IESE Publishing OP 06/10 May 2006.

Muñoz, Subirana and Renart (2005) The Metro Group position in RFID in June 2005, IESE Publishing SI-155- E November 2005.

Muñoz and Renart (2006) ¿Pagarías por oir la radio? IESE Publishing OP 06/8 April 2006.

Muñoz and Renart (2006) La radio digital: cómo convertir oyentes en clientes, Harvard-Deusto Business Review November 2006.

Muñoz and Renart (2007) A new golden age of Radio?, ViewsWire - The Economist, March 2007