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Current Campaigns

The Division of Marketing and Communications tells Saint Louis University's story through marketing campaigns, including Be a Billiken and "Higher Purpose. Greater Good." 

No one can tell these stories better than University students, faculty and staff. That's why our advertising campaigns consistently feature members of the SLU community. 

See the advertising campaigns that Marcom is currently running and where you can find them.

Be a Billiken

The Be a Billiken campaign focuses on communicating to prospective students what makes SLU unique. Through print and web content and advertisements on digital radio, video streaming services and social media platforms, the campaign aims to reach high school students.


Video advertisements run primarily on YouTube and occasionally appear on other platforms as well. 


The "Be a Billiken" billboard can be found at the Grand Blvd. exit off I-64. 

SLU Billboard

Social Media

Advertisements featuring SLU students and campus are running on Facebook and Instagram. Throughout the year, SLU ads also appear on Twitter and Snapchat. 

On the Web

You may see advertisements for SLU on the top or sidebars of websites you visit. These advertisements are aimed at prospective students in various stages of the college search process.

Be a Billiken Ad
Students during Welcome Week ad

Music Streaming Channels

Audio advertisements for SLU run on Spotify at various times of the year. 

Be Bold, 15-second spot

Be Brilliant, 15-second spot

Be Brilliant, 30-second spot

Be Connected, 15-second spot

Higher Purpose. Greater Good.

Saint Louis University's official brand identity  — "Higher purpose. Greater good."  — helps us communicate what's different about SLU,  the University's DNA.


This video has been used on social media and in commercials as part of the campaign. You can also catch a version of this video while watching Billiken basketball games this season on Fox Sports Midwest.