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Current Campaigns

The Division of Marketing and Communications tells Saint Louis University's story through three marketing campaigns: Be a Billiken, "Higher Purpose. Greater Good.," and promotion of the bicentennial. 

No one can tell these stories better than University students, faculty and staff. That's why our advertising campaigns consistently feature members of the SLU community. 

See the advertising campaigns that Marcom is currently running and where you can find them.


Saint Louis University is celebrating two centuries of educational excellence. See some of the advertising surrounding this celebration, including our 200-Years-In-One Challenge.  


In honor of our 200th anniversary, all SLU students, faculty, staff, alumni and others beyond the University are challenged to contribute more than 1.75 million hours of service.



A billboard celebrating the bicentennial can be found along I-64 eastbound at Grand Boulevard.


Challenge Introduction

Challenge Explanation

Challenge Closing
Challenge Explanation (60-second)


Be a Billiken

The Be a Billiken campaign focuses on recruiting future Billikens and communicating to prospective students what makes SLU unique. Through print and web content and advertisements on digital radio, video streaming services and social media platforms, the campaign aims to reach high school students.


This video is running before Youtube and Hulu videos, with shorter versions running on Snapchat.


The "Be a Billiken" billboard can be found at the Grand Blvd. exit off I-64. 

SLU Billboard

Social Media

These images featuring SLU students are currently running as advertisements on Facebook and Instagram.

On the Web

You may see advertisements for SLU on the top or sidebars of websites you visit. Many of these photos are also used in the University viewbook. These advertisements are aimed at prospective students who are considering SLU or have started their application.

Be a Billiken Ad
Students during Welcome Week ad

Music Streaming Channels

You can find audio advertisements for the campaign on Spotify. 

Be Bold, 15-second spot

Be Brilliant, 15-second spot

Be Brilliant, 30-second spot

Be Connected, 15-second spot

Higher Purpose. Greater Good.

Saint Louis University's official brand identity  — "Higher purpose. Greater good."  — helps us communicate what's different about SLU,  the University's DNA.


This video has been used on social media and in commercials as part of the campaign. You can also catch a version of this video while watching Billiken basketball games this season on Fox Sports Midwest.