- Guidelines and Policies
Guidelines and Policies for Marketing and Communication at SLU
Although Saint Louis University represents more than 13,500 students, 6,000 employees and 119,000 living alumni, we are one brand. That is reflected in the University's marketing materials and its communications, which should speak in a cohesive, compelling voice. The following tools help ensure we do so:
- Saint Louis University Logo Guidelines
Before downloading any logo associated with Saint Louis University, please be aware of the guidelines.
- Saint Louis University Social Media Guidelines
Notify Marcom before creating a new account. New social media accounts at SLU must not duplicate efforts made by another area of the University and be maintained by a full-time employee.
- Custom URLs and Subdomain Policy
Prior to requesting a change to your URL from Marcom, consult this policy.
- Saint Louis University Advertising Policy
Before starting a digital, social or traditional media campaign on behalf of the University, consult this policy.
- Commercial Filming/Photography Policy
University permission is needed prior to filming, videotaping and still photography on campus for commercial purposes.
Talking, Writing and Posting About Saint Louis University
Some of the ways we reflect SLU's brand include:
- Saint Louis University Tagline: "Higher purpose. Greater good."
This phrase helps us communicate what's different about SLU - the University's DNA. It embodies the Society of Jesus' nearly 500-year history of service for the greater glory of God. It also represents SLU's mission to pursue truth and serve humanity. It also touches on the things that make SLU special - our outstanding academics, faith, service and history.
"Pursuing Degrees, Majoring in Impact"
"Formation in a World of Information"
"Shaping St. Louis with Bricks & Mortarboards"
"Major Research Center for Self-Discovery"
"Core Classes. Core Values"
"Gateway to Explorers. Seekers of Truth"
- Undergraduate Recruitment Campaigns: "Be a Billiken"
Recruitment materials for undergraduate admission, the University viewbook, www.beabilliken.com all use the tagline: "Be a Billiken." This tagline should not be combined with "Higher Purpose. Greater Good." It also should not be used to speak to any audience aside from prospective undergraduate students. For more information on "Be a Billiken" contact Marcom.