Andrea Hernández, Ph.D. (cand.)
Department of Business and Economics
Marketing
Education
M.A. in Law, ICADE, Universidad Pontificia Comillas, Madrid.
MBA in Business Administration, ICADE, Universidad Pontificia Comillas, Madrid.
M.A. in Strategic Fashion Marketing; University of The Arts London, London College
of Fashion.
Certificate of Proficiency English, University of Cambridge, UK.
Practice Areas
- Marketing Strategy: Brand Management, Brand Identity, Communications
- Business Management & Transformation: Change, Identity & New Business Models
- Psychology & Business: Consumer Behaviour, Leadership Management
Research Interests
Identity and Self-perception