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Edward Jones Dean's Breakfast - Prospect Yards: Midtown Reimagined

Thursday, 10 October, 2019

Midtown St. Louis has been on the move for years, but area development has accelerated since 2017 when the City of St. Louis adopted Saint Louis University and SSM Health’s “St. Louis Midtown 353 Redevelopment Plan.” In just over two years, the plan has attracted development which promises to continue the growth of Midtown. On Thursday, October 10, the Chaifetz School’s Edward Jones Dean’s Breakfast Series welcomes Brooks Goedeker, executive director of the St. Louis Midtown Redevelopment Corporation, and Steve Smith, CEO of the Lawrence Group, to discuss the new Prospect Yards district, the City Foundry STL development and the future of Midtown.


About the Speakers

Brooks Goedeker currently serves as the Executive Director of the St. Louis Midtown Redevelopment Corporation. In that role, Goedeker is responsible for attracting investment in the nearly 400-acre area around and between SLU’s north and south campuses. He also develops land-use plans, reviews development proposals and works with public officials to oversee development for the area. Prior to joining SLU, Goedeker served as the executive director of Park Central Development, a nonprofit organization that promotes development in the city’s central corridor, including The Grove and parts of the Central West End. At Park Central Development, he oversaw approximately 50 percent of all construction projects in the city of St. Louis from 2013 to 2017 with project budgets totaling more than $2.2 billion. Goedeker was born in the city of St. Louis, attended Saint Louis University High School and holds a Master of Social Work from Saint Louis University and Master of Arts in Nonprofit Management from Washington University in St. Louis.

Steve Smith currently serves as CEO of the Lawrence Group, an integrated planning, design, architecture and construction firm with offices in St. Louis, Austin and New York. Active in Midtown’s redevelopment, the Lawrence Group led design of the new SSM Health Saint Louis University Hospital opening in Fall 2020 and is currently developing the former Century Electric foundry into a 15-acre site to feature office, retail and entertainment space and St. Louis’ first food hall. The firm’s work has been recognized by the city of St. Louis with a Mayor’s Award, Business Leadership Award and Development of the Year Award. Smith was a founding member of the Lawrence Group in 1983. He holds a Bachelor of Architecture from the University of Kansas.  

About the Event

The event begins with a free networking breakfast starting at 7:30 a.m. in the Shanahan Atrium of Cook Hall. The presentation begins at 8:00 a.m. in the Anheuser Busch Auditorium. 

Complimentary parking is available in the University's  Laclede Garage (3642 Laclede Ave.) for non-SLU guests. Please keep the parking ticket received upon entry to the garage. An exit pass will be provided to you at the event's registration table. 

Presenting Sponsor

Edward Jones

Media Partner

St. Louis Public Radio