Andrea Hernández, Ph.D. (cand.)

Department of Business and Economics
Marketing

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Education

M.A. in Law, ICADE, Universidad Pontificia Comillas, Madrid.
MBA in Business Administration, ICADE, Universidad Pontificia Comillas, Madrid.
M.A. in Strategic Fashion Marketing; University of The Arts London, London College of Fashion.
Certificate of Proficiency English, University of Cambridge, UK.

Practice Areas

• Marketing Strategy: Brand Management, Brand Identity, Communications 
• Business Management & Transformation: Change, Identity & New Business Models
• Psychology & Business: Consumer Behaviour, Leadership Management

Research Interests

Identity and Self-perception