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Javier Regueira, Ph.D.


Department of Business and Economics
International Marketing

Education

  • Ph.D., Marketing, Universidad Rey Juan Carlos
  • Másters in Marketing, Universidad Rey Juan Carlos
  • B.A. (First Class Honors) in European Business Administration. ICADE E-4 and Middlesex University, London.

Practice Areas

  • International marketing
  • Marketing plan
  • Branding
  • Branded Content
  • Advertising

Publications and Media Placements

Doctoral Thesis

Content as an Effective Brand Communication Tool: A Theoretical and Empirical Analysis (URJC, 2012).

Books

Regueira, J. (2021): Tiempo de reconstruirte. Madrid: Plataforma Editorial.

Regueira, J. (2018): #Neopubli. Madrid: Amazon.

Regueira, J. (2011): Big brother is dead: el día que el consumidor hizo callar a las marcas. Madrid:  Editor
ial ESIC.

Regueira, J. (2010): Game over, los 13 errores que me llevaron a cerrar mi empresa. La Coruña: Netbiblo.