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Rosana Vivar Navas, Ph.D.

Department of Communication


  • Ph.D. in Communication (Universidad de Granada, Spain)
  • M.A. in Humanities and Cultural Analysis (Universidad Carlos III, Spain)
  • B.A. Media Studies (Universidad Carlos III, Spain)

Practice Areas

My research focuses on film exhibition (film events and film festivals in particular) and subcultural film audiences. I have conducted longitudinal research on different film festivals and film events across Spain. My latest work involves the study of female participation in horror film events, and the study of collective film viewing practices in rural areas.

  • Media Audiences
  • Media Ethnography
  • Film Festivals and Film Subcultures
  • Transmedia Storytelling

Publications and Media Placements

Journal Articles

Vivar, R. & Súarez-Canedo, L.R. (2020). "Festival de Cans: Rethinking the Film Festival through Parody in Rural Galicia", Cinema & Território, 5, 122-138.

Vivar, R (Jan 2018). "Las fiestas del cine: nostalgia, exclusividad y ocasión en el cine-evento en España", Secuencias. Revista de Historia del Cine Vol. 47, Issue 1, January 2018. ISSN-e: 2529-9913.

Vivar, R. (May 2016). "A Film Bacchanal: Playfulness and Audience Sovereignty in San Sebastian Horror and Fantasy Film Festival", Participations. Journal of Audience and Reception Studies Vol.13, Issue 1, May 2016. ISSN: 1749-8716.

Conference Presentations

2023 "Historias de Cans. Archiving the Future of a Film Festival". RESOURCE: The 10th International Conference on the Histories of Media Art, Sciences and Technology. Organized by the Venice Center for Digital and Public Humanities, Universidad Ca'Foscari, Venice, 13-17 September 2023. 

2021. Seminar presentation at the online seminar "Film Festival Research in the Iberoamerican Sphere", organized by the Film Festivals Research Network, online seminar, April 23, 2021. 

2018. "Ethnomethodologies. Everything you always wanted to know but never dared to ask", European Network for cinema and Media Studies, University of Amsterdam, 27-29 June.

2017. Round Table Discussion: Film Festivals: Cultures, Aesthetics and Politics. Live Cinema Symposium, Kings College London, UK, December 15.

2017. "Festivales en la Frontera. Hacia una definición de los Festivales Cinematográficos como Experiencias Transmediales". II Congreso Internacional Narrativas Transmediales, Universidad de Granada, December 1.

2017. "'Festivalbloggers': amplificando la voz del testimonio cinéfilo en festivales". Congreso Internacional TECMERIN, Universidad Carlos III de Madrid. October 18-20.

2017. "Nowadays is not only the girlfriends that come: Exploring gender roles at Spanish cult film events". European Network for cinema and Media Studies, Université Sorbonne Nouvelle-Paris 3, June 29-July 1.

2016. "Together Forever After? Cinephilia and Sense of Community in Film Events. The Case of Gijón International Film Festival". Media, Communication, and Cultural Studies Association (MeCCSA), Canterbury Christ Church University, UK, January 6-8.

2015. "Cinephilia takes the streets: a cinephile's uprising at Gijón International Film Festival/FICXixón". Audiovisualopia. A Conference on the Contemporary Screen Scene. Department of Communication, Saint Louis University Madrid, October 23-24.

2014. "An uncouth fiesta. Cult film fandom and creative audiences in Spain". Producers and Audiences Conference. Department of Communication and Media. University of Lund, Sweden, March 20.

2014. "San Sebastian Horror and Fantasy Film Festival: an examination of the play- element in cult film fandom". Holy Crap! Intersections of the Popular and the Sacred in Youth Cultures. Finnish Youth Research Society and Network. University of Helsinki, Finland, August 28-29.

2014. "Cult Film Fandom and Festivity in Spain: San Sebastian Horror and Fantasy Film Festival". Fan Studies Network Conference. East Anglia University, UK, November 29.

Book Chapters

Vivar, R. (2019). "'It all comes down to your voice'": Female Participation and Gender Identities in Horror Film Festivals, in Samantha Holland, Robert Shail, Steven Gerrard, Gender and Horror. Emerald (in preparation).

Vivar, R. (2017). "Never seen a shot like that before! Playfulness and participatory audiences in San Sebastian Horror and Fantasy Film Festival." Sarah Atkinson & Helen W. Kennedy, Live Cinema: Cultures, Economies, Aesthetics. New York: Bloomsbury Academic. ISBN: 9781501324833.

Book Reviews

(2018). Review: The Audience Effect. On the Collective Cinema Experience, by Julian Hanich. Secuencias. Revista de Historia del Cine, no. 47.