Marketing

Saint Louis University's Bachelor of Science in Business Administration with a concentration in marketing provides you with the skills needed to effectively promote products and services. You will learn creative problem-solving and gain an understanding of human behavior as it relates to advertising, sales and branding.

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Many of SLU’s graduates go into advertising, market research, product management, public relations and sales.


Major in Marketing

Available through the John Cook School of Business, SLU’s marketing program includes required courses in marketing research, decision models and policy. You'll also study sports marketing, brand management, integrated marketing communications, personal selling, retail management and buyer behavior.

In addition to fulfilling SLU's requirements for the Bachelor of Science degree, you'll take 18 credit hours of coursework beyond “MKT 3000: Introduction to Marketing Management” to complete your major in marketing. The program of study involves nine hours of required coursework and nine hours of electives.

Highlighted Courses

Students complete the following required courses:

  • MKT 4400: Consumer Behavior
  • MKT 4650: Marketing Analytics
  • MKT 4900: Marketing Strategy

Students then select three of the following courses:

  • MKT 3300: Marketing Channels and Distribution Systems
  • MKT 3400: Integrated Marketing Communications
  • MKT 3500: Sports Marketing
  • MKT 3600: Marketing Research
  • MKT 4300: Retail Management
  • MKT 4440: Personal Selling
  • MKT 4450: Sales Management
  • MKT 4550: International Marketing
  • MKT 4600: Brand Management
  • MKT 4910: Marketing Internship
Internships and Careers

SLU students have interned with advertising agencies, sports teams, telecommunication firms and other companies.

A wide range of opportunities exist for people with an undergraduate degree in marketing. Many of SLU’s graduates go into advertising, market research, product management, public relations and sales. Other possible career paths include the fields of personal selling or sales management, international marketing, sports marketing, social media or digital marketing.

Faculty
  • Mark Arnold, Ph.D.
  • Brett Boyle, Ph.D.
  • Brad Carlson, Ph.D.
  • James Fisher, Ph.D.
  • Gail Gilbert, MBA
  • Andrew Kaikati, Ph.D.
  • Ivan Lapuka, Ph.D.
Tuition and Fees

Saint Louis University takes pride in being one of Barron's Best Buys in College Education and Kiplinger's Best Values in Private Colleges.

For information regarding the upcoming academic year’s tuition rate, fees and financial aid, visit SLU Financial Services.

2017-2018 Tuition and Fees
Cost Calculator
Financial Aid

Minor in Marketing

Students can earn a minor in marketing after completing 15 credits of coursework. Students are required to complete MKT 300: Introduction to Marketing Management. They then select four courses from the following: 

  • MKT 3300: Marketing Channels and Distribution Systems
  • MKT 3400: Integrated Marketing Communications
  • MKT 3500: Sports Marketing
  • MKT 3600: Marketing Research
  • MKT 3700: Social Media and Digital Marketing
  • MKT 4300: Retail Management
  • MKT 4400: Consumer Behavior
  • MKT 4440: Personal Selling
  • MKT 4450: Sales Management
  • MKT 4550: International Marketing
  • MKT 4600: Brand Management
  • MKT 4650: Marketing Analytics
  • MKT 4900: Marketing Strategy
  • MKT 4910: Marketing Internship

Student Organization

Join the American Marketing Association 

Through SLU’s student chapter of the national American Marketing Association, students learn about the different career paths in marketing and network with marketing professionals.