Visual Identity

This information help you understand the Saint Louis University — Madrid Campus brand to ensure the integrity of our visual identity.

For questions about the the Visual Identity Guide, email Ángel García, director of Marketing and Communications, at (angel.garcia@slu.edu).

Released in November 2015, Saint Louis University's logo is our symbol (fleur-de-lis in shield) integrated with our institution name. SLU's official logo system was designed for use (and legibility) across every touchpoint.

Logo Download Tips

Before using any of these logos, please familiarize yourself with SLU's logo guidelines. 

If you still have questions about their correct use, contact Ángel García (angel.garcia@slu.edu), Director of Marketing and Communications.

For print, you can use any of these formats:

• CMYK.jpg
• Pantone.eps
• Adobe Acrobat.pdf

For Screen, you can use any of these formats:

• RGB.jpg
• Transparent.png
• Scalable Vector Graphics.svg

For sending any logo to a printing service, you can use any of these formats:

• Pantone.eps
• Adobe Acrobat.pdf

Primary Logo

Alternate Primary Logo

Secondary Logo

Wordmark (Stacked)

Wordmark (Horizontal)