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Brett Boyle, Ph.D.

Associate Professor
Department of Marketing

Program Director
Professional MBA


Education

Ph.D. in Marketing, University of Cincinnati
MBA, Eastern Illinois University
B.S. in Business Administration (Marketing), Eastern Illinois University

Research Interests

Sports Business, Sales & Sales Management, Business Ethics

Professional Experience

  • Executive Director, SportMetric Research, LLC. (2019 - Present)
  • Industry Analyst, EvoraMed Consulting Group, LLC. (2020 - Present)
 

Publications and Media Placements

Morris, K., Ghanem, S. Shaner, M. & Boyle, B. (2019). Capitalizing on faith: A cross-cultural examination of consumer responses to the use of religious symbols in advertising. Journal of Global Marketing. https://www.tandfonline.com/doi/full/10.1080/08911762.2019.1669760.

Rishe, P., Boyle, B. & Reese, J. (2015). Secondary market behavior during college
football’s postseason: Evidence from the 2014 Rose Bowl and BCS Championship Game. International Journal of Sports Finance, 10(4), 357-374.

Rishe, P., Reese, J. & Boyle, B. (2014). How event significance, pent-up demand, playoff oversaturation, and series-clinching euphoria can impact secondary market behavior in Major League Baseball’s postseason. Journal of Sports Management and Commercialization, 6(1), 1-13.

Rishe, P., Mondello, M. & Boyle, B. (2014). How event significance, team quality and school proximity impact secondary market behavior at March Madness,” Sports Marketing Quarterly, 23(4), 148-160.

Boyle, B. & Magnusson, P. (2007). Social identity and brand equity formation: A comparative study of collegiate sports fans,” Journal of Sport Management, 21, 497-520.

Honors and Awards

  • Best Paper Award, ICORIA Conference, European Advertising Academy, London (July 3-4, 2015)

Professional Organizations and Associations

  • American Marketing Association
  • Academy of Marketing Science

Community Work and Service

  • Patriot Guard Riders Association
  • Eucharistic Minister, St. Gerard Majella Parish, Kirkwood, MO