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James Fisher, Ph.D.

Department of Marketing

Emerson Ethics Fellow
Emerson Leadership Institute


Ph.D. in Business Administration (Marketing), University of Illinois Urbana-Champaign 
M.Div., Yale Divinity School
A.B., University of Illinois Urbana-Champaign

Research Interests

Marketing Management, Marketing Ethics, Business Ethics, Buyer Behavior, Marketing Research, Brand Communications, Consumer Complaining Behavior, International Marketing, Decision Making

Publications and Media Placements

“Whose Fault Is It: Spheres of Responsibility,” Company Lawyer, Vol. 39, Number 4, (2018). pp. 355-360. pp. 122-128. With J. Gilsinan and M. Islam.

“Applicant Identity Congruence in Selection Decision-Making: Implications for Alejandro and Consuela,” Human Resource Management, Volume 55, Number 1, (2016). pp. 39-51. With D. Kaplan and R. Berkley. 

"Discretionary justice: A comparison and discussion of criminal prosecutions in the history of major financial crimes," The Journal of Financial Crime, Volume 22, Number 1, (2015). pp. 5-15. With N. Seitz, J. Gilsinan and M. Islam.

Professional Organizations and Associations

  • Association for Consumer Research
  • American Marketing Association
  • North American Case Research Association