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Noni Zaharia, Ph.D.

Assistant Professor
Department of Management


Ph.D. in Sports Administration, University of Northern Colorado
MBA, Athens University of Economics & Business, Greece
B.S. in Management and Marketing, Romanian-American University, Romania

Research Interests

Consumer Behavior, Organizational Behavior, Sport Marketing, Sport Sponsorship, Sport Finance, Analytics and Research Methods, Sport Events and Facilities, Sport Administration

Publications and Media Placements

Zaharia, N., & Moore, S. (2020). How to win games in the National Basketball Association: An exploratory analysis. Modern Applied Science.

Zaharia, N. (2019). Using golf analytics to determine the optimal age range for golfers on the PGA Tour. Modern Applied Science, 13(3), 42-45.

Zaharia, N., Brandon-Lai, S., & James, J. (2017). Show me the money: On predicting actual purchases in cross-national sponsorship. International Journal of Marketing Studies, 9(4), 38-53.

Zaharia, N. (2017). University-industry knowledge transfer: Channels of sport research interaction. International Journal of Business and Management, 12(9), 1-16.

Honors and Awards

  • NASSM Doctoral Research Grant Award Winner (2014)
  • Sport Marketing Association (SMA) Best Student Research Paper Winner (2014)

Professional Organizations and Associations

  • American Marketing Association (2015 - Present)
  • North American Society for Sport Management (2013 - Present)
  • Sport Marketing Association (2013 - Present)
  • Alliance for Sport Business (2011 - Present)