Digital Marketing, Post-Baccalaureate Certificate (Beginning Fall 2023)
Saint Louis University's digital marketing certificate focuses on understanding and marketing to consumers in a digital and social media context.
As part of this online certificate program, students will gain a broad understanding of consumers and consumer analysis, digital and social media marketing strategy, and the application of data analytics in making effective decisions for marketing to consumers. The certificate lies at the intersection of using data to make informed decisions about consumers and marketing in a digital space. This understanding is essential for businesses to communicate more effectively with current and prospective customers in today’s ever-evolving online marketplace.
Admission Requirements
The Chaifetz School uses a holistic admissions approach to carefully evaluate all applicants, considering every aspect of their application. While an undergraduate degree is required for admission, a business background is not. Applicants must submit their:
- Completed online application
- Official transcript(s)
- Two letters of recommendation
- Résumé
- Professional goal statement of fewer than 500 words
Applications are reviewed on a rolling basis once all application materials are received. The average time for admissions decisions is two weeks.
Scholarships and Financial Aid
For more information about Saint Louis University scholarships and financial aid, please visit the Office of Student Financial Services online at www.slu.edu/financial-aid.
Accreditation
The Richard A. Chaifetz School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the world’s largest business education alliance and accrediting body of business schools, ensuring continuous quality improvement in terms of curriculum, instructional resources, student selection, career placement and intellectual contributions and qualifications of the faculty. Fewer than 5% of business schools worldwide have achieved AACSB accreditation.
| Code | Title | Credits |
|---|---|---|
| MKT 6400 | Social Media and Digital Marketing | 3 |
| MKT 6410 SEO and Content Marketing Strategy | 3 | |
| MKT 6650 | Brand Management in the Digital Age | 3 |
| Total Credits | 9 | |
Continuation Standards
Students must maintain a cumulative grade point average (GPA) of 3.00 in all graduate/professional courses.
| Year One | ||
|---|---|---|
| Fall | Credits | |
| MKT 6400 | Social Media and Digital Marketing | 3 |
| MKT 6410 SEO and Content Marketing Strategy | 3 | |
| Credits | 6 | |
| Spring | ||
| MKT 6650 | Brand Management in the Digital Age | 3 |
| Credits | 3 | |
| Total Credits | 9 | |
For additional admission questions, please contact:
Graduate Business Admission Team
314-977-3800
gradbiz@slu.edu