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Product and Brand Management, Post-Baccalaureate Certificate

Saint Louis University's certificate in product and brand management is designed to provide students with an understanding of the processes and strategies for introducing new products and building successful brands.

SLU students will gain a broad understanding of the strategies, tools and consumer research and analytics needed to manage the introduction of new products and the building of successful brands. The certificate provides core content for understanding, managing and delivering new products and services in an ever-changing, innovation-based ecosystem. This certificate will be offered in an online modality.

Admission Requirements

The Chaifetz School uses a holistic admissions approach to carefully evaluate all applicants, considering every aspect of their application. While an undergraduate degree is required for admission, a business background is not. Applicants must submit their:

  • Completed online application
  • Transcript(s) from all previously attended institutions
  • 1-2 letters of recommendation
  • Résumé/CV
  • Professional goal statement of fewer than 500 words

Applications are reviewed on a rolling basis once all application materials are received. The average time for admissions decisions is two weeks.


Tuition Cost Per Credit
School of Business Master's and Certificate Programs $1,310

Additional charges may apply. Other resources are listed below:

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Information on Tuition and Fees

Miscellaneous Fees

Information on Summer Tuition

Scholarships and Financial Aid

For more information about Saint Louis University scholarships and financial aid, please visit the Office of Student Financial Services online at  


The Richard A. Chaifetz School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the world’s largest business education alliance and accrediting body of business schools, ensuring continuous quality improvement in terms of curriculum, instructional resources, student selection, career placement and intellectual contributions and qualifications of the faculty. Approximately 5% of business schools worldwide have achieved AACSB accreditation. 

  • Graduates will develop an understanding of product and brand management concepts.
  • Graduates will be able to apply product and brand management, concepts in the context of case and problem analysis.
  • Graduates will be able to effectively communicate results of product and brand management case and problem analysis.
MKT 6150New Product Management3
MKT 6310Strategic Brand Management3
MKT 6350Consumer Insight and Brand Strategy3
Total Credits9

Continuation Standards

Students must maintain a cumulative grade point average (GPA) of 3.00 in all graduate/professional courses.

Roadmaps are recommended semester-by-semester plans of study for programs and assume full-time enrollment unless otherwise noted.  

Courses and milestones designated as critical (marked with !) must be completed in the semester listed to ensure a timely graduation. Transfer credit may change the roadmap.

This roadmap should not be used in the place of regular academic advising appointments. All students are encouraged to meet with their advisor/mentor each semester. Requirements, course availability and sequencing are subject to change.

Plan of Study Grid
Year One
MKT 6150 New Product Management 3
MKT 6350 Consumer Insight and Brand Strategy 3
MKT 6310 Strategic Brand Management 3
 Total Credits9

For additional admission questions, please contact:

Graduate Business Admission Team

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