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School of Medicine Communications

The School of Medicine has created a library of resources and guides for everything faculty and staff members might need regarding branding, consistent brand voice, and digital and print assets.

Website Best Practices

Many faculty and staff administrators around Saint Louis University School of Medicine can access their department's website by becoming a content management system (CMS) user. Becoming a CMS user is relatively easy, and can greatly improve the quality of content on your website. Any full-time Saint Louis University faculty or staff member is eligible to become a CMS user. 

CMS Access and Best Practices

If you need assistance updating your website's information or want to create new content, please fill out a SOM Website Update Request or contact

Do's and Don'ts of Website Content

Here is a reference guide for creating content for the School of Medicine website. For more detailed content best practices, please visit the official University Marcom site. 

Do Don't
Have a clear vision of what you want website visitors to see Create a page if you don’t have to
Have at least 300-500 words of body copy Write like you are writing an academic paper
Write at an easily accessible level Avoid long, overcomplicated, compound, and lengthy sentences
Include relevant and good-looking photos Forget to spell check!
Review Saint Louis University’s Web Policies Include photos that are low resolution