Saint Louis University's Division of Marketing and Communications is an accomplished and award-winning group of strategic and creative professionals dedicated to showcasing the University’s Jesuit mission, academics, life on campus, research and community outreach.
We place the ads you see and hear online, in print, and on TV and the radio. We promote the University in the media and social media, manage SLU's website, write and design publications such as Newslink and Universitas, and maintain the University's brand, logos and design standards.
The division focuses its work on supporting these main areas:
- Student and patient recruitment
- SLU brand awareness and reputation
- Effectively communicating to both internal and external audiences
We also consult with other units on their marketing plans. And we use the University’s buying power to ensure all marketing units get the best prices for advertising.
Number of times news stories mentioning SLU were shared on social media in FY19.
Page Views on SLU.edu
Views on SLU-produced Videos
Impressions of SLU Digital Ads
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Marcom's professional graphic designers assist in the production of impactful communications that are in line with University branding for student and patient recruitment, fundraising and brand awareness.
Design services can include:
- Concept development
- Layout and design
- Art direction
- Print coordination
- Mail coordination
If the team is not able to take on your project, we can also make a recommendation for SLU-approved graphic design vendors who may be able to assist you.
The University digital and social media team oversees the University web pages and official social media accounts. While individual colleges, schools, departments and programs are responsible for maintaining their own web pages, Marcom ensures that SLU web pages have a marketing focus and follow University policies and standards of usability. It also works with the community managers of social media accounts representing stakeholders at SLU on strategy and compliance with the University's social media guidelines.
Full-time Saint Louis University employees, with their supervisor's approval, may be responsible for maintaining pages on slu.edu via the University's content management system (CMS). Users are responsible for contributing high-quality written and visual material that aligns with the content strategy for slu.edu. In becoming a CMS user, you partner with the Division of Marketing and Communications. After completing the training course and passing a quiz, users must also fill out an agreement to use slu.edu appropriately.
Representing SLU on Social Media
If you want to advertise your department, program or event, SLU's marketing team can help. Before getting started, please read the University's advertising policy. Submit inquiries about advertising to the marketing team as far in advance as possible. Remember that prior approvals for both digital and traditional campaigns are necessary and plan accordingly.
SLU's communications team promotes the University to the internal community through publications such as Newslink and to the world via news releases and by fielding reporter inquiries. Services include media coaching and assistance securing national and local media placements.