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SLU Marketing and Communications Guidelines and Policies

Although Saint Louis University represents thousands of people, we are one brand. That is reflected in the University's marketing materials and its communications, which should speak in a cohesive, compelling voice.

The following tools help ensure a stronger, more consistent image for the SLU brand. 


  • Advertising Policy
    All advertising purchases must be coordinated by the Division of Marketing and Communications (Marcom).
  • Commercial Filming/Photography Policy
    All filming, videotaping and still photography on campus for commercial purposes be approved in advance by the assistant vice president for University communications or designee.
  • URL Policy
    All requests for changes to URLs must be approved by Marcom, which monitors the use of "friendly" web addresses.
  • Web Content Management Policy
    All web-related content must be housed within SLU's official content management system (CMS).


  • Logo Guidelines
    These guidelines, which also include direction for colors, fonts and photography, should be reviewed before downloading or using any University logo.
  • Signage Guidelines 
    Find direction on all types of signage, from exterior building markers to interior office door signs at Saint Louis University. 
  • Social Media Guidelines
    These best practices should be followed by any faculty or staff member who maintains a social media account representing SLU.