Although Saint Louis University represents thousands of people, we are one brand. That is reflected in the University's marketing materials and its communications, which should speak in a cohesive, compelling voice.
The following tools help ensure a stronger, more consistent image for the SLU brand.
- Advertising Policy
All advertising purchases must be coordinated by the Division of Marketing and Communications (Marcom).
- Commercial Filming/Photography Policy
All filming, videotaping and still photography on campus for commercial purposes be approved in advance by the assistant vice president for University communications or designee.
- URL Policy
All requests for changes to URLs must be approved by Marcom, which monitors the use of "friendly" web addresses.
- Web Content Management Policy
All web-related content must be housed within SLU's official content management system (CMS).
- Logo Guidelines
These guidelines, which also include direction for colors, fonts and photography, should be reviewed before downloading or using any University logo.
- Signage Guidelines
Find direction on all types of signage, from exterior building markers to interior office door signs at Saint Louis University.
- Social Media Guidelines
These best practices should be followed by any faculty or staff member who maintains a social media account representing SLU.