Boeing Institute of International Business Hosts Southwest Case Competition
In the inaugural Southwest Case Competition offered by the Boeing Institute of International
Business through the International Business (IB) Club, competing teams of students were tasked with identifying the next market Southwest
Airlines should target.
Global business professionals and IB faculty rated the teams on analysis, content,
sources, business acumen and professionalism.
A total of 13 teams signed up, participating in a preliminary round on Nov. 10, which
reduced the pool to four teams that advanced to the finals on Nov. 17.
Four juniors in the John Cook School of Business – Bridget Boland, Marshall Ferraro, Mitchell Johannes and Michelle Mereles – presented the winning case study and presentation to the panel of judges, with their
detailed analysis of the next market Southwest Airlines should target for their global
Each of them received a prize of roundtrip travel on Southwest Airlines.
“With today’s competitive job climate, we must provide our students with innovative
learning opportunities that simulate the real world to best prepare them for the job
market,” noted Hadi Alhorr, Ph.D., director of the Boeing Institute of International
Business and chair of the department. “We are very grateful to Southwest Airlines
for their donation of airline tickets, as it created an ideal opening to develop a
case challenge for experiential learning.”
For more information on other activities in the IB Club, email email@example.com. Contact the Boeing Institute at firstname.lastname@example.org.
- Bridget Boland, Marshall Ferraro, Mitchell Johannes and Michelle Mereles
- Samantha Bennett, Emma DeMonica, Katherine Fredrickson and Allison Ladage
- Pedro Diez, Jacob Dobry, Chenguang Liu and Christian Munzner
- Alessia Kachaj, Elisa Kachaj, Tannia Pourdavarani and Maya Sanchez