Anita Borgmeyer Appointed Vice President for Marketing and Communications at Saint Louis University
Saint Louis University has appointed Anita Borgmeyer as SLU’s next vice president for marketing and communications. She begins in her new role at SLU on June 13.
Currently serving as the staff vice president for member engagement and communications at Centene Corp., Borgmeyer is a marketing executive with more than 20 years of experience building marketing teams, effectively telling an organization’s story and creating measurable growth in competitive market environments.
The University conducted a national search for the position, seeking candidates who would:
- Build appreciation for the mission-centered work of the University regionally, nationally and beyond.
- Promote important information within and across the organization.
- Partner in student recruiting and philanthropy.
- Ensure consistency in SLU's official images and branding.
“Anita emerged as the candidate who has the expertise, creativity and vision to elevate SLU’s story and lead our marketing and communications division into the future,” said University President Fred P. Pestello, Ph.D.
"I am excited and honored to join the Saint Louis University team and community,” Borgmeyer said. “I look forward to partnering with many across SLU, focusing on our mission and helping to propel the SLU brand forward into the future.”
Borgmeyer has served as a leader at Centene for more than a decade. Notable among her many accomplishments there, she was responsible for developing the branding around the company’s health insurance marketplace product, Ambetter. Launched in 2014, Ambetter is now the leading carrier on the marketplace and serves more than 2 million members nationwide.
After Ambetter’s launch, Borgmeyer implemented marketing strategies and communication campaigns to engage members that significantly increased year-over-year retention. At Centene, she also oversaw large marketing budgets, the design and content of more than 25 websites, and the launch of multiple social media channels and a new digital communication platform.
“Anita knows what it means to tell distinctive stories that are mission-driven and yield results in a competitive environment,” Pestello added. “She has built high-functioning teams, fostered collaboration across complex organizations, found innovative ways to reach audiences with compelling stories, and measurably increased engagement and loyalty among constituent groups.”
Before joining Centene, Borgmeyer served as an account executive at Zeis Group Inc., which specializes in marketing financial institutions, as well as companies in the insurance and investment fields, and other financial services.
Prior to that, Borgmeyer was director of client services at Banyan Communications, a woman-owned, mission-driven agency that creates communications solutions for nonprofits, foundations, community organizations and government agencies.
Borgmeyer earned a bachelor's degree in broadcast journalism from Missouri State University and a master’s degree in advertising and marketing from Webster University. She is an advisory board member for Duchesne Catholic high school in St. Charles, Missouri. She was also an executive leader for Make-A-Wish Foundation’s Walk For Wishes, a nationwide fundraiser.
Borgmeyer will succeed Jeff Fowler who is retiring after 22 years of serving as a leader in of various roles at the University.
“I want to thank Vice President Jeff Fowler again for his years of service to SLU,” Pestello said. “Because of his work, we have a strong foundation from which to build into the future.”