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SLUCare Marketing Caps Year with 13 National Awards

11/29/2018

SLUCare Marketing has been honored with 13 national awards this year.

SLUCare Marketing Team

(From left) Stephanie Werton, Tracy Santhuff, Sarah Gladson, Catie Deckman, Imelda Cervantes, Kathy Kruse, Tony Stubblefield, Kristofor Long, Cherie Burroughs and Andrea Zimmerman with their awards. Submitted photo

In May, the SLUCare marketing team was recognized by the 35th Annual Healthcare Advertising Awards with seven awards. In June, the Hospital Marketing National recognized SLUCare Marketing with two awards, and its director, Sarah Gladson, was honored as a Top Marketer of the Year at the group’s conference in Atlanta. Recently, e-Healthcare, a prestigious industry group, awarded the team three laurels for digital campaigns and programs.

“It’s an honor to receive such high praise from national organizations alongside the industry’s best from all over the country,” Gladson, director of SLUCare Marketing, said. “These wins reflect our team’s passion and commitment to developing high quality products. We are fortunate to have a talented and creative team that works diligently to identify unique ways to overcome our marketing challenges and share amazing stories about our providers and patients."

This year, Healthcare Ad Awards received over 4,000 entries, making it the largest health care advertising awards competition in the field, and one of the ten largest competitions of all advertising awards. For each of the competition categories, a national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, design and overall impact. 

SLUCare Marketing took home:

In June, during their national conference in Atlanta, Georgia, the Hospital Marketing National bestowed two awards on SLUCare Marketing as well as naming Gladson as one of the Top Marketers of the Year.

“We had an amazing showing at the Healthcare Advertising Awards earlier this year, but we were truly honored to also be recognized at the Hospital Marketing National conference,” Gladson noted.

The June conference’s awards included:

At E-Healthcare’s 22nd Annual Awards Presentation in Scottsdale, Arizona, the team competed against entries from Penn Medicine, the Mayo Clinic, Baptist Health, the Cleveland Clinic, UCLA Health, and Duke Health, among other health care providers.

“For our team to walk away with a platinum [award] for our Find-a-Doctor program, a silver for rich media, and to be a finalist in their 'best of show' was overwhelming,” Gladson said.

The November awards included:  

“I’m consistently proud of the marketing products and efforts this team delivers,” Gladson continued. “Each one is a reflection of the culture of quality that exists throughout our small but mighty team. It’s a mental boost to be recognized among thousands of entries across the nation – especially when the majority of the work is done in-house. When we do partner with outside vendors, we work with them as an extension of our team.”

“Teamwork is the main ingredient that helps us continually tackle challenging projects with creative marketing solutions. But none of this would be possible without the great work that our providers do on a daily basis. We are here to clearly communicate the quality of care that our patients can expect when choosing SLUCare Physician Group.”

SLUCare Physician Group is the academic medical practice of Saint Louis University, with more than 500 health care providers and 1,200 staff members in hospitals and medical offices throughout the St. Louis region. SLUCare physicians are among the most highly trained in their fields - more than 50 specialties in all - and are national and international experts, renowned for research and innovations in medicine.