Bicentennial Campaign Win National, International Awards

06/19/2019

Saint Louis University’s bicentennial “200-Years-In-One” marketing and communications campaign has received national and international attention.

The 200 Years-in-One clock reached its goal of 200 years or 1.7 million hours of service on Oct. 5. It stopped Nov. 14 at 225 years, 6 months, 5 days, and 7 hours (1,975,447 hours total) of service completed by SLU students, alumni, faculty, staff and community members. Photo by Garrett Canducci

The campaign, which included a wide array of marketing and communications efforts focused on the University’s bicentennial service challenge, rose to the top of more than 32,000 entries nationally to garner a national Gold Addy. The Addy is a top advertising award.

The campaign also won two awards at the Third International Education Marketing Festival in Spain. The festival featured the work of European-based marketing agencies, including SLU-Madrid.

SLU’s campaign received gold in the festival’s Integral Campaign category and bronze for Best Relational Marketing Strategy.

The SLU-Madrid marketing team accepted the two awards given to SLU for the 200-Years-in-One campaign at the Educafestival Gala in Madrid's Caixa Forum. From left: Fernando Béjar, Natalie Eriksen, Katie Gortz, Diego Ibáñez, and Ángel García. SLU-Madrid photo

And the campaign was a finalist in the CASE Platinum Awards for Best Practices in Communications and Marketing. Nearly 400 entries were received in CASE Platinum Award categories this year.

The 200-Years-In-One campaign invited everyone to help contribute 200 years of service in one year. It ran from Nov. 14, 2017, to Nov. 14, 2018. In the end, the challenge amassed more than 225 years of service -- the equivalent of 1.98 million hours.